AutoBeta(AutoBeta.net)08/07 Report--

In an interactive session after the end of NIO IN, Li Bin, founder, chairman and CEO, was fed up with competitors' weekly sales lists when talking about sales. 'The monthly sales list is made public, which is cruel enough,'he said.

Qin Lihong, co-founder and president of Weilai, even said bluntly that Weilai never publishes unaudited weekly lists. at the same time, it does not authorize other organizations to publish weekly lists with the name of Lulai. I hope that when other companies publish weekly lists, they will not bring Weilai with them. "can you pick out Weilai?" You can clearly feel anger when you say this. Qin Lihong said: the first is that the weekly list data are not rigorous. We have never authorized any organization to publish the Weekly list. This figure has never been recognized by us. Only four or five people know the Weekly sales figures within the company. Secondly, the Weilai brand has never been authorized, if you are a national statistical agency, then there is no way, this is your job, if you are another company, why use my brand to publish the weekly list? Can you detain Wei Lai. Qin Lihong even called for this, hoping that the relevant departments could take care of it.

Li Bin did not mention any specific lists or the names of competitors, but anyone familiar with the auto industry knows who Li Bin is talking about.

As we all know, "Weekly sales list" first came from the ideal car, and has become one of its marketing weapons. It is understood that the ideal car began in April 2023, breaking the usual practice of releasing monthly sales in the automobile industry and taking the lead in releasing weekly sales data. At that time, the ideal car was in the market period of three L-series models, and the sales volume was steady. This move also caused a heated debate in public opinion, which was forced to stop for a time, but in the end, the ideal car persisted in its release and led other auto companies and industry media to follow, and the auto industry entered the level of weekly sales. On March 26th this year, the ideal car stopped releasing weekly sales data every Tuesday. The background is that the ideal car encountered a cold market after the release of the ideal MEGA, and the ideal L-Series after the rejuvenation failed to impact the market position of the AITO question, and its sales continued to be lower than that of the AITO. However, only a month after the release, the ideal car re-released the weekly list, when the steady growth of orders seemed to make the ideal car full of confidence shortly after the launch of the ideal L6. Since the ideal car rereleased its weekly sales list, it has been at the top of the list for 13 consecutive weeks.

In addition, after the ideal car first released the weekly sales list, various kinds of lists also emerged one after another, with various attributives such as "Big 7 pure electricity", "more than 200000 medium and large pure electricity" and so on. Just to be able to rank first. In other words, the current weekly sales list has been reduced to a marketing tool and has even distorted the market.

It turns out that Weilai has put up with the weekly sales list for a long time, and it is so exclusive to the weekly list released by competitors. On July 23, ideal Automobile was released in the 29th week of 2024, in which it topped the list with weekly sales of 10900 vehicles, ranking first by new power brands in the Chinese market for 13 consecutive weeks, while Weilai ranked fourth with 4600 vehicles.

Some netizens believe that the weekly list is only beneficial to the players at the top of the list, and the brands at the back of the list basically belong to "playing with them." and the reason why Weilai opposes the weekly sales list is the market reason, if the first one at this time is Weilai. Will Weilai also release this list? Therefore, it is understandable that Xilai executives are furious about the weekly list, and it is not known whether the ideal car will stop publishing the weekly list when it hears the voice of the senior executives. Of course, even if the ideal car stops releasing the weekly list, other brands will also release it, and now Auto House, Yi car, car understanding Emperor and others will release weekly sales figures as scheduled. Therefore, the opposition of Weilai executives to the weekly list is more of an expression that basically does not affect the direction of the market.

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