AutoBeta(AutoBeta.net)08/07 Report--

A total of two models, the Max and Ultra, will be launched on August 6, the first pure electric medium-sized sedan of Hengjie Motors, with prices of 399800 yuan and 449800 yuan respectively. Delivery of the new car will begin tomorrow.

Hengjie is a brand jointly launched by Huawei and BAIC. Hengjie S9 is the brand's first model, positioning medium and large cars, and forming a "double 9 flagship" with M9, offering single-motor and dual-motor models on power. At the press conference, Yu Chengdong, managing director of Huawei, chairman of terminal BG and chairman of smart car solution BU, said that the new car is equipped with line 192 lidar and the first HUAWEI ADS 3.0, which can achieve all-weather scene and intelligently deal with complex road conditions.

As a joint launch of Huawei and BAIC, the Hengjie S9 is considered to be aimed at BBA's executive luxury sedan, Yu Chengdong said, targeting the BMW 7-Series 750Li, Audi A8L and Mercedes-Benz S-Class sedans.

In terms of appearance, the overall shape of the new car is simple and atmospheric, using the family style of Hong Meng Zhixing, which is similar to M9. The front face is designed with a closed grille, the two sides are similar to the C-shaped headlamp group, and the middle is connected by a through-type lamp belt, which has a high overall recognition. In addition, the front is surrounded by a wide trapezoidal vent to enhance the movement atmosphere of the front face. In addition, the roof of the new car is equipped with lidar and cameras are designed on both sides of the front wing.

On the side of the body, the new car is designed with a sedan body, with simple and smooth lines, a straight shoulder line and a slightly upward line above the sill beam, with rims of 20 inches and 21 inches. With rimless doors, electronic rearview mirrors and multi-amplitude low wind resistance wheels, the side of the new car looks stable and dynamic. In terms of body color, the new car provides five kinds of car paint colors: gilded black, universal red, Xinghui gold, deep space gray and ceramic white. In the rear part, the new taillight group adopts the popular penetrating design, the two sides of the lit taillights are circular design, the top of the lamp group is the new brand "STELATO" English logo, the lower left side is marked with the word "BAIC New Energy", and the right side is marked with the word "Hengjie S9", indicating the identity of the brand, manufacturer and vehicle model respectively. In addition, the rear compartment cover of the new car has a similar duckling tail design, and the middle is an inner concave license plate frame area, which further enhances the hierarchical sense of the vehicle.

In terms of size, the length, width and height of the new car are 5160/1987/1486mm, wheelbase is 3050mm, positioning of medium and large cars, standard Mercedes-Benz S-Class, BMW 7-Series and other D-class luxury cars, but mainly compete with domestic electric cars, including Zhiji L7, Xilai ET7, Avita 12 and so on. For comparison, the length, width and height of ET7 are 5101/1987/1509mm and the wheelbase is 3060mm, while the length, width and height of Avita 12 is 5020/1999/1460mm and the wheelbase is 3020mm.

In the interior part, the center console of the new car adopts horizontal line layout, equipped with three-spoke unconventional styling steering wheel, 12.3-inch liquid crystal instrument in front and 15.6-inch central suspension central control screen. In addition, the new car is equipped with the new HarmonyOS 4 intelligent cockpit system, which further upgrades the intelligent cockpit and connects with the Xiaoyi voice intelligent assistant of the Pangu model. The passenger seat can be folded forward, and the rear of the front seat is equipped with a small table and MagLink interface, and is equipped with an electric sunshade at the back, and the rear row is equipped with an exclusive armrest screen. Officials say the new car is far more intelligent than millions of luxury cars.

In terms of power, the new car offers two versions of single-motor and dual-motor, among which, the maximum power of Max single-motor rear-drive model is 230kW; the maximum power of front motor of Ultra dual-motor all-wheel drive model is 160kW and the maximum power of rear motor is 230kW. In terms of battery life, the new car has a standard capacity of 100kWh battery pack. Max models provide CLTC pure electricity with a range of 816km and Ultra models with a range of 721km.

Up to now, Huawei Hongmeng Zhihang Alliance has laid out four major automobile brands: Zhi Jie, Wisdom, Huan Jie and Zun Jie. Among them, its models have been listed, including M5, M7, M8 and M9; Zunjie S7 is a joint brand between Huawei and Jianghuai. A Hongmeng Zhihang poster at this press conference shows that its brand name is "MAEXTRO Zunjie". According to previous news, the brand's first model may be a luxury MPV, which will be priced in millions.

Yu Chengdong said earlier that the transfer of the "Mengjie" trademark to Selis was in accordance with the requirements of national laws and regulations, the brand and the manufacturer must be integrated, and the brand must be owned by the manufacturer. Therefore, subsequent "intellectual", "enjoy", "respect for the boundary" and other brands will also be transferred to the corresponding producers, that is, Chery, BAIC and Jianghuai in accordance with the requirements of the regulations.

Official figures show that Hongmeng Zhihang sold a total of 238300 vehicles from January to July in 2024, of which the Mengjie brand built in partnership with Cyrus is the main source of sales. Yu Chengdong said today that so far, there are 150000 M5 Dadings, 230000 M7 Dadings and 120000 M9 Dadings seven months after listing.

At present, Hongmeng Zhihang is accelerating the iteration of product updates and the launch of new cars. According to the plan, the second mass production car of the Wisdom brand, the Wisdom R7, will be launched this year, which has appeared on the new car declaration catalogue published by the Ministry of Industry and Information Technology. As Hongmeng Zhixing's lineup continues to expand, follow-up sales may be able to further boost.

It is worth mentioning that the follow-up market performance of Hangjie S9 will also determine the positioning of BAIC Blue Valley in the new energy market. At this press conference, the new chairman of BAIC Group, Zhang Jianyong, said that Huanjie S9 will be promoted as the core strategy to the first height, All in Hangjie S9. For Hongmeng Zhixing, the listing of Huan Jie S9 will further fill and improve its product matrix in the car market. It should be noted that compared with the QQ brand, the brand influence of the Hang Jie is far lower than that of the QQ. It is worth paying attention to whether the follow-up Hangjie can be as popular as QQ.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat