AutoBeta(AutoBeta.net)08/07 Report--

On August 3, the new Naxi X officially launched, the new car positioning pure electric SUV, launched a total of four models, the price range is 89800 yuan-124800 yuan. As an annual modified model, the appearance of the new car has not changed much, but it has been upgraded in terms of vehicle configuration and power, and the price has been reduced by 37000 yuan compared with the old model.

In terms of appearance, the overall design of the new car is consistent with that of the old Nezha X, with a closed grille on the front face. The two sides of the front are equipped with split headlights, and the lower headlights are decorated with L-shaped silver strips to enhance the fashionable sense of the vehicle. The position of the air intake adopts a three-stage design style, which is combined with the rib line above the hood to highlight the movement flavor of the vehicle. The rear lights of the vehicle are designed with a penetrating shape, and the lights are surrounded by a large number of black panels for decoration, which helps to improve the visual width of the rear. Lighting the taillights can also greatly improve the recognition of the vehicle. In terms of appearance color, it provides pearl white, clear sky gray, extreme black, glacier blue, dust silver and other appearance colors for consumers to choose.

In terms of the car body, it adopts the modeling design of the sports style, which is equipped with the rear door and the wheel rims of the sports style, and the roof adopts the suspended shape.

In terms of body size, the length, width and height of the new car are 4619/1860/1628mm and the wheelbase is 2770mm. In terms of interior decoration, the new car uses a symmetrical layout, and the central control screen has been upgraded from 10.1 inches to 15.6 inches. The interior style adopts a simple design style, most of the physical buttons are cancelled, and the lower part of the center console is equipped with a wireless charging board. According to official information, the coverage rate of the new Naxi X interior soft package has reached 80%, improving the overall sense of refinement of the vehicle.

In terms of configuration, the main / secondary seat electric adjustment and front seat heating, side air curtain, driver monitoring system DMS, driving recorder and other configurations are added. It is equipped with 8155p high-performance gauge-level chip, which makes the vehicle run more smoothly.

In terms of power, the new car is driven by permanent magnet synchronous motor (PMSM), with a maximum power of 120kW and a peak torque of 220Nm, which is 10 Nm higher than that of the old Nashi X. The transmission system adopts electric vehicle single-speed gearbox, and the highest speed is 150km/h. In terms of service life, 401/501km is optional. In terms of charging, officials say it takes about 22 minutes to charge from 30% to 80%. In terms of competitive products, from the positioning and price of the new Naxi X, it will compete with GAC Ean new energy AION Y, BYD yuan PLUS and other new energy models.

The data show that Naxi X is the compact SUV model launched in October 2023, with an official guiding price of 126800-146800 yuan. It is worth mentioning that after the new car came on the market, due to the fierce market competition, price war and other factors, sales are not very ideal after entering 2024. According to the data, the latest sales of Naxi X were 1542 in July and 10735 in 2024, with an average monthly sales of more than 1000. Such results are undoubtedly not good, the official launch of the new Nezha X is also pinning high hopes, hoping to reverse the depressed sales situation. A few days ago, Zhang Yong, CEO of Nashi car, specially sent a Weibo message to promote the new Naxi X.

Judging from the price and configuration of the new car, it does have a lot of upgrades and discounts compared with the old model. However, the current new energy vehicle 100000 market competition is also very fierce, the new model which X can have a place in the market, this remains to be verified by time. According to the official plan, the sales target for this year is 200000 vehicles. With reference to the cumulative sales of 53770 vehicles in the first half of the year, the sales performance of the new model after its launch is also crucial if it is to achieve its annual target of 200000.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat