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According to media reports, JAC Automobile has accelerated the recruitment work in cooperation with Huawei, including quality system experts, quality review experts, product line quality experts, production quality experts, vehicle quality experts and so on. It has been revealed that Zunjie's first model is expected to go on sale in the first quarter of next year, and now Jianghuai hopes to build 38 test cars. "these positions currently belong to the group quality department with a team of 100 people, belong to the first-level department of the group, and will be upgraded to the Jianghuai quality management center with 300 people in the later stage.

The Hengjie S9 was officially launched on August 6, the first model launched by BAIC Langu and Huawei. The Max version costs 399800 yuan and the Ultra version costs 449800 yuan. With the launch of the new car, the cooperation between Huawei Jianghuai will become the most important work for Hongmeng Zhihang in the second half of the year.

In December 2023, Jianghuai Automobile announced that it had signed an "Intelligent New Energy vehicle Cooperation Agreement" with Huawei Terminal Co., Ltd. Jianghuai Motors said that based on Huawei's smart car solution, the two sides will fully cooperate in product development, manufacturing, sales and service, and strive to build luxurious intelligent networked electric vehicles through continuous upgrading and iteration of cooperative models. to meet users' higher needs and expectations for smart cars.

In terms of product development, the product development of cooperative models is the overall responsibility of JAC Automobile, and the specific division of labor shall be subject to the relevant agreements signed between Huawei Terminal and / or affiliated companies and JAC Motors. In terms of manufacturing, Jianghuai Automobile is responsible for building a production base, providing users with all aspects of intelligent manufacturing solutions, and building advanced manufacturing capabilities with the help of Huawei's advantages in related fields, so as to achieve efficient delivery of cooperative models. In terms of sales services, JAC Motor agrees with Huawei or its third parties to provide exclusive sales services for cooperative models worldwide, including but not limited to marketing, sales, users and ecological operations. and work together to build a "user-centered" service system around cooperative models.

In the announcement, JAC did not disclose what types of models will be launched in cooperation with Huawei, but according to previous media reports, JAC and Huawei are working together to develop a million-dollar MPV model, which is expected to be in mass production in the second quarter of 2024, with a sales target of about 50, 000 units a year after launch.

According to the Trademark Office of the State intellectual property Office, the applicant is the "MAEXTRO" brand LOGO trademark of Huawei Technology Co., Ltd., international classification 12, which opened the application for registration on July 23, 2024. At present, the trademark is in the "application receipt" stage of trademark assignment on August 1, 2024. At the same time, Huawei also applied to register a number of "MAEXTRO" related trademarks with different color matching styles and different fonts.

From the exposed brand logo, the overall outline of the "Zunjie" brand LOGO uses a hexagonal design, the interior is composed of a number of triangular elements, the middle position is the English "MAEXTRO", and provides two styles: black background and white background, as well as a flip color scheme. It is understood that Huawei's application for registration of the brand logo international classification includes category 9 scientific instruments, category 12 means of transport, category 35 advertising sales and so on.

According to the Environmental impact report of Jianghuai Intelligent Pure Electric passenger vehicle Construction Project with an annual production capacity of 200000 Jianghuai Intelligent Pure Electric passenger vehicles published by the Department of Ecological Environment of Anhui Province, the Jianghuai Middle and High end Intelligent Pure Electric passenger vehicle Project is expected to produce 200000 vehicles a year and will develop a new new energy exclusive DE platform for Jianghuai Automobile and an X6 platform for Huawei Intelligent Technology Enablement, covering cars, SUV and MPV. Including C-class cars, B-class cars, A + class SUV, B-class SUV and MPV models. According to the plan, Jianghuai passenger car sales will exceed 500000 in the next five years. Among them, the new DE and X6 platform products will achieve a production and sales scale of more than 200000 vehicles. The first model under the X6 platform is a MPV with a length of 5.2m and a wheelbase of 3.2m, with a planned annual production capacity of 35000 vehicles.

2024 is crucial for Huawei's smart car selection, and the "four worlds" models will be unveiled for the first time. Yu Chengdong said that the brand positioning of the cooperation with Jianghuai Automobile is ultra-high-end, which will surpass the grades of Maybach and Rolls-Royce Phantom to be more luxurious, higher-end and more comfortable, with high-end cars in the enjoyment world and a wide range of mid-and high-end cars in the intellectual world, that is, cars that can be bought by a wide range of people. The focus of the question is on SUV.

It is worth mentioning that whether other "world" brands can be as popular as the world is also full of uncertainties, whether it is to enjoy or respect the world, it is not easy to get market recognition. For Huawei, while constantly creating popular styles and raising the height of the Hongmeng Zhihang brand, it is essential for cash models to continue to iteratively upgrade and update product strength. In addition, Huawei smart car partners to follow up the completion of delivery, after-sales, service and other processes is also critical.

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