AutoBeta(AutoBeta.net)08/09 Report--

On August 9, in the latest declaration catalogue of the Ministry of Industry and Information Technology, Automotive Industry concern found that Baojun Yunguang, the first Baojun medium-sized sedan under SAIC GM Wuling, appeared on the declaration catalogue. It is understood that, as the first medium and large sedan under Baojun Automobile, the declaration information shows that the length, width and height of the new car is 5005amp 1900 mm 1505 (1490) mm, wheelbase 2900mm, power to provide pure electricity and plug-in hybrid drive version choice.

In terms of appearance, the front face of the pure electric version of the new car is designed with a closed grille, with sharp split "boomerang" headlights on both sides, a brand diamond logo in the middle, and a diversion groove underneath, the overall visual effect is more round. The plug-in mixed version of the model uses a penetrating light belt design, with a brand diamond logo at the top and a diversion groove at the bottom, but the size is smaller, the overall layering is richer, but the visual effect is more flat.

The picture above shows the pure electric version of Baojun Yunguang; the picture below shows the mixed version of Baojun Yunguang.

In the rear part, the pure electric version and the plug-in mixed version basically maintain the same design style, both adopt through-type taillight design, and the tail is shaped with upward duckling tail to add to the vehicle's dynamic feeling.

The picture above shows the pure electric version of Baojun Yunguang; the picture below shows the mixed version of Baojun Yunguang.

According to the information in the declaration chart, the new car will have a panoramic sky screen and a rear monocular camera, pure electric models and plug-in models will be equipped with tires of the same specifications, with two sizes of 235amp 45 R19 and 225amp 50 R18.

In terms of power, the pure electric version is equipped with a single motor provided by Liuzhou Seike Technology Development Co., Ltd., the maximum power is 186kW, the maximum speed is 170km/h, and it is equipped with lithium iron phosphate battery produced by Jiangsu Zhengli Xineng; the plug-in hybrid version is equipped with 1.5T engine provided by Liuzhou Saike Technology Development Company, the maximum net power is 105kW, and the maximum speed is 190km/h, equipped with lithium iron phosphate battery from Guoxuan Tech.

Baojun is a brand under SAIC GM Wuling. In 2010, SAIC GM Wuling upgraded its brand, and the Baojun brand came into being. In 2017, Baojun sold more than one million cars with three models: Baojun 730, Baojun 510 and Baojun 310, reaching the same level as Geely and Great Wall of its own brands, setting a sales peak. But today's Baojun is a different story, with sales plummeting. Data show that Baojun sold 59722 vehicles in 2022, with monthly sales of less than 5000, and 35087 in 2023, with monthly sales of less than 3000.

In this context, Baojun is determined to make a comprehensive transformation of electrification, and then promote Baojun brand upward. In May last year, Baojun announced that it would fully enter the new energy track with the new LOGO as the starting point, and launched the first model with the new LOGO, the Baojun Yueya, but in terms of market sales performance, Baojun Yue is also very mediocre in the car market.

According to the official website, Baojun car models on sale so far include KiWi EV (87800-113800 yuan), Yunduo (115800-136800 yuan), Yueya (80800-90800 yuan) and Yueya Plus (93,800-103,800 yuan), covering 80, 000-140, 000 yuan.

From January to July this year, Baojun's highest-selling model was Yunduo, with 7055 vehicles, followed by Yue Yue with 5974, while Yue Ye's Plus and KiWi EV had less than 3, 000 vehicles, with 2731 and 2087 respectively, according to retail data. In short, the overall market performance of Baojun Automobile is not outstanding.

At present, Baojun urgently needs to launch models approved by consumers. At present, it is still difficult for Baojun Yunguang, as the first medium-sized car under Baojun Automobile, to become a popular model. Take the retail sales of the large car market in mid-July as an example. In this market segment, the top three models are BYD Han, Mercedes-Benz E-Class and Xiaomi SU7, with sales of 17000, 14000 and 13100 respectively. In addition, Audi A6L and AEEKR 001also sold 12300 and 9300 respectively. It is not easy for Baojun to get a piece of the pie in this market segment.

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