AutoBeta(AutoBeta.net)08/10 Report--

A few days ago, Dongfeng passenger car sales Co., Ltd. held a dealer representative meeting. Chen Hao attended the meeting as Deputy General Manager of Dongfeng passenger car Company. From the deputy general manager of the head office to the deputy general manager of the branch, Chen Hao suddenly changed from a second-level executive to a fourth-level executive, which is equivalent to a two-level downgrade. Perhaps only Chen Hao knows the reason for this.

According to the organizational structure disclosed on the website of Dongfeng Automobile Group Co., Ltd., the first leadership level is DFM Motor Group Co., Ltd., the second level is Dongfeng Automobile Group Co., Ltd. (DFG), and Dongfeng passenger car Company is a subsidiary of Dongfeng Automobile Group Co., Ltd. According to the Tianyan investigation, the industrial and commercial change occurred in Dongfeng passenger car Company in April this year, and the person in charge was changed from Ding Shaobin to Chen Hao.

Chen Hao, a veteran of Dongfeng Company, has joined Dongfeng Company for 32 years since July 1992. during this period, he served as the head of the Law Department of Dongfeng Automobile Co., Ltd., and the head of the Dealer support Department of Dongfeng Nissan passenger car Company. In March 2014, Chen Hao took over from Yang Song as Deputy General Minister of Dongfeng Nissan Marketing headquarters, responsible for the construction of Dongfeng Nissan marketing system. Chen Hao was appointed Deputy General Manager of Dongfeng Nissan passenger car Company in January 2018. In April 2020, Chen Hao served as vice president of Dongfeng Motor Co., Ltd., and Ding Shaobin resigned as vice president of Dongfeng Motor Co., Ltd because of other work arrangements.

Data show that Nissan Motor and Dongfeng Motor established a joint venture in 2003 Dongfeng Motor Co., Ltd., under the establishment of Dongfeng Nissan passenger car company specializing in passenger car business. Therefore, Chen Hao was promoted from deputy general manager of Dongfeng Nissan passenger car Company to vice president of Dongfeng Motor Co., Ltd., which is also an affirmation of his achievements during this period. In 2018, Nissan reached a sales peak in China, with annual sales of 1.564 million vehicles, up 2.9% from a year earlier, surpassing Toyota China and Honda China. Of this total, Dongfeng Nissan passenger cars (including Nissan / Qichen) sold 1.3011 million vehicles, up 2.8 per cent from the same period last year.

In September of the same year, Chen Hao concurrently served as assistant to the general manager of Dongfeng Motor Group Co., Ltd.; in December of the same year, Chen Hao was promoted to deputy general manager and standing committee member of the party committee of Dongfeng Motor Group Co., Ltd. however, along with Huang Yong, secretary of the party committee and executive deputy general manager of FAW Toyota, was transferred to Dongfeng Company and promoted to deputy general manager, Chen Hao suddenly sold to Dongfeng Company. In June, Chen Hao's position in the leadership team of Dongfeng Group was "removed". Today, Chen Hao works in Dongfeng passenger car Company and Dongfeng passenger car sales Co., Ltd., but no longer assumes group duties.

Of course, Chen Hao was "devolved" to Dongfeng passenger car company, which may also better let him lead the development of his own brand. In the first half of the year, Dongfeng Motor Group sold 966000 vehicles, an increase of 2.2 per cent over the same period last year. Dongfeng passenger car Company was one of the few companies to achieve growth, with cumulative sales of 85000 vehicles in the first half, up 62.6 per cent from the same period last year. Of course, Dongfeng passenger car company accounts for the total sales of the group is not high, so how to develop its own brand and lead its own brand upward is also the main task of Dongfeng company in the future.

It is understood that after Yang Qing became chairman of Dongfeng Company, he also carried out a series of changes up and down the group. In August 2023, Dongfeng Company announced the launch of the new energy strategy of Dongfeng passenger vehicles and made a major adjustment to the management system of the new energy cause of independent passenger vehicles. The adjustment involves Dongfeng Motor's own brand new energy product line, including Dongfeng Fengshen, Dongfeng e π and Dongfeng Nano product series. After the adjustment, Dongfeng Company will integrate the management of Dongfeng Fengshen, Dongfeng e π and Dongfeng Nano to achieve concentration of businesses, manufacturing and marketing.

To this end, Dongfeng Company set up Dongfeng passenger car sales Co., Ltd. and Dongfeng passenger car manufacturing headquarters to uniformly manage the marketing and manufacturing of the three major product series brands. It is understood that Huang Yong, member of the standing Committee of the Party Committee and Deputy General Manager of Dongfeng Company, is in charge of these two departments. Duan Renmin, Deputy General Manager of Dongfeng passenger car Company, is the latest general manager of Dongfeng passenger car Manufacturing headquarters. Qin Xuanyuan, former general manager and party committee secretary of Zhengzhou Nissan Automobile Co., Ltd., was appointed party committee secretary and deputy general minister.

Back to Chen Hao, no matter what the reason, he is now the deputy general manager of Dongfeng passenger cars. When Dongfeng Motor strides towards new energy, he needs capable veterans to bring certain achievements, and Chen Hao takes on such a role.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat