AutoBeta(AutoBeta.net)08/10 Report--

Great Wall Motor has initiated legal proceedings on suspicion of seriously infringing on Weibo's corporate reputation by spreading false and misleading information to maliciously slander and discredit Great Wall Motor, Great Wall Automobile's tank SUV brand announced on Aug. 9. However, Great Wall Motor has not yet released the details of "spreading false, misleading information and malicious slander," and Weibo user "Xiao Di KuaiBao" has not responded publicly to the matter.

It is understood that "Xiao Di KuaiBao" has 425000 followers on Weibo and has mainly published information about BYD for a long time, but it is only a third-party personal Weibo account, not an official Weibo account authorized by BYD. it is also not directly related to BYD and is not under the control of BYD.

On June 19, Great Wall launched the new Harvard H6. At the press conference, Li Ruifeng, CGO of Great Wall Motor, said, "if someone cheats at the card table, Great Wall will issue a warning, stand up and knock on the table, or even lift the table." under the low price, there are no hard goods, "it seems to take advantage for a while, but in fact it pays a long-term price."Volume is no problem, but healthy volume, benign volume, bottom line volume, this bottom line is to bring long-term car ownership value to users."

Although BYD is not mentioned every word, but every word is BYD. A week ago, Li Yunfeng, general manager of BYD Brand and Public Relations, compared the competition in the car market to "playing cards": the market volume is basically volume technology. As each enterprise is of different size and its own situation is different, it should be done according to its capacity, and should not be angry or break the rules because of temporary gains and losses. "if someone plays a card, you can follow, but if you can't, don't be angry, and don't turn the table, because there's another game."

On the day of the launch of the new Harvard H6, "little Di KuaiBao" released a May sales list on Weibo, which was counted by China Auto Digital Research, in which BYD ranked first with 253000 vehicles, while leading brand Harvard ranked 21st with 22000 vehicles. " Little Di KuaiBao said on Weibo, "Consumer recognition is the best manifestation of value!" Sales are the best dog sticks! How can you bring up your conscience? When the price of the product increased, their conscience was eaten by the dog. Now unite to smear and slander, despicability is really the pass of the despicable. It's time to run and leave those who only know how to trample far behind. When the knockout stage begins, the competition will only be faster, survival of the fittest, the law of nature! " .

As for whether "little Di KuaiBao" has "spread false, misleading information and malicious slander", there is no way to verify it, so we can only wait for further information from Great Wall Motor.

Prior to this, Great Wall Motor also announced that it would start litigation against six accounts, namely, "No Power to the North", "Northeast", "Big Eye said car", "positive Energy patriotic car", "only cast leader BYD", and "electric plus electric chat tram". In view of the fact that all six accounts are suspected of serious infringement, Great Wall Automobile will each claim 2 million yuan to 5 million yuan from the above account operators. Among them, "continuous Power to the North" is the most popular account sued by Great Wall Motors, with 1.005 million Weibo followers, who have long released videos and information related to BYD Motors.

Great Wall's lawsuit against the media account is more or less the result of increased competition in the market. This is the best time for Chinese automobiles, and it is also an era full of worries. At present, the automobile industry is caught in an endless internal volume, and the flow war, price war and marketing war have entered a white-hot stage. Chasing sales to the neglect of quality, "lifting the table" inner roll to break the bottom line of cost, this disorderly and not-so-bright way is endangering the moving auto industry. At present, the price war has slowed down, but it is obviously impossible to put a complete end to the price war. Under this background, the whole automobile industry should think about how to achieve healthy competition, even if it has to be rolled up, not at a low level.

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