AutoBeta(AutoBeta.net)08/12 Report--

On Aug. 10, the Douyin account "Dong Laodong said car" posted a video saying that he had received a lawyer's certificate from the ideal car and sued that an earlier video had damaged the corporate image of the ideal car.

The main claims put forward in the ideal aspect are to ask Dong Laodong to delete the relevant works, publish a newspaper to apologize for 30 days, compensate 1 million, bear all litigation costs, and so on. As can be seen from the content of the indictment released by the blogger, it is ideally believed that most of the video works on the "Dong Lao Shuiche" account have been liked by more than 10,000, and the purpose of publishing infringing remarks about ideal MEGA products is to attract public attention, win traffic and gain illegal benefits.

Dong Laoxiang also responded to the lawsuit against ideal car in the video. He said that the video of the indictment was released on March 6 this year, and that he had received a complaint from ideal car after making a remake of the scene in Crazy Racing. The video was removed from the shelves by ideal car on the first day of its release with a complaint of infringement of reputation rights. Ideally, it is the video that led to a decline in MEGE sales and damaged the image of the ideal car company.

Dong Laodong said in the video that he is not a marketing number and has not signed any MCN organization. When I was writing this joke, the ideal MEGA had already been on the market. The jokes I usually shoot are all deducted and created according to the hot spots through the results. MEGA's image and sales problems are determined by its own design and price. I have not been instructed by anyone to gain illegal benefits through the video. My jokes are in line with the corresponding rules and standards, and I am willing to communicate with ideal and Li Xiang in Beijing. Finally, he said that the purpose of the car is to make friends.

At present, the auto industry focused on the Douyin platform search and did not find the video of the complaint. On March 1 this year, the ideal MEGA, a heavyweight model of the ideal car, was put on the market. The new car was positioned as a pure electric MPV model with a price of 559800 yuan. Officials have high hopes for the car. Li Xiang himself said that it will become the first sales of all passenger cars with more than 500000 yuan. But contrary to one's wishes, due to vehicle appearance, price and other problems, ideal MEGA listing sales are not as expected, the first month on the market sales of only 3229 vehicles.

It is worth mentioning that the knock-on impact of poor sales of the ideal MEGA is too big, although Li Xiang himself issued an internal letter for deep reflection, admitting that he had mistakenly operated the rhythm of the ideal MEGA. But still failed to recover MEGA sales, the secondary market share prices still fell. This was followed by a class action by investors, complaining that ideal cars and some senior executives made false statements and that investors suffered in violation of securities laws. At that time, in the class action against investors, ideal Motor responded that the allegations were groundless and would spare no effort to protect the rights and interests of the company and shareholders. The public opinion crisis that the ideal automobile brings to the ideal car is still unprecedented because of the failure of the ideal MEGA.

In order to increase sales, the government also adjusted its organizational structure and launched a new model, the ideal L6. As a result of these measures, sales of ideal cars have also rebounded in recent months. Figures show that ideal car sales in July were 51000, up 49 per cent from a year earlier.

In fact, with the rapid development of the Internet era, many bloggers on the Internet will combine hot spots to shoot related jokes and videos in order to get attention. Take "Dong Lao Shuo car" as an example. Earlier, Xiaomi's founder Lei Jun was called "Juner" in the video many times, and Xiaomi asked to be removed from the relevant video shelves on the grounds of complaints about infringement of reputation rights.

The information shows that the certification of the Douyin platform of "Dong Laodao Shuo car" is Jinan Arc Sports Culture Media Co., Ltd. The company was established in July 2022 with a registered capital of 500000 yuan. The main video content of the account is to output opinions on different brands of car companies and models according to hot topics in the automobile industry. Due to the use of the funny style of situational dialogue, the account has attracted the attention of a large number of fans in a short time. As of press time, Dong Laodong said the car had released a total of 193 works, with 352000 followers and 5.122 million likes.

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