AutoBeta(AutoBeta.net)08/13 Report--

Today, Faraday Future officially announced that Gao Wei, head of community sales for senior FF employees, has become the 13th owner of FF 91.

For the arrival of new car owners, officials said: for FF, there is no better brand ambassador than long-term employees. Matthias Aydt, global CEO of FF, said: "it is a great pleasure to add another owner of FF 91 2.0 Futurist Alliance to FF. May he experience the excellent technology, performance and features offered by this model."

Relevant data show that Gao Wei has rich media experience in the automotive industry and has worked as editor-in-chief in some well-known media organizations. Earlier, he served as deputy editor-in-chief of Sina Automobile Channel and editor-in-chief of Automobile Weekly of the Daily Economic News.

It is worth noting that the news that FF will deliver the 13th FF 91 in the near future, Faraday's future founder Jia Yueting revealed on the social platform last week that Faraday Future will deliver the 13th FF 91 on August 12th. Jia Yueting pointed out that although the delivery schedule was a little later than previously planned, progress was made in overcoming supply chain challenges.

As we all know, there has been a shortage of funds since the establishment of Faraday in the future. In 2024, there has been an endless stream of news about Faraday's future arrears of rent and the sale of factories. Jia Yueting, the future founder of Faraday, announced the commercialization of personal IP to make money to repay debts and subsidize Faraday's future car construction. It is good to have such a change, but it is very slim to rely solely on the commercialization of personal IP to save Faraday's future. after all, Faraday's future losses have been increasing in recent years.

Data show that Faraday's future net loss is $432 million in 2023 and $602 million in 2022. Officials have responded that although Faraday has begun to deliver FF 91 products in the future, insufficient demand for the model and related services, coupled with pressure on vehicle service and warranty costs, increased market competition, deterioration of the macroeconomic environment, changes in the regulatory environment and other risk factors, may continue to incur huge losses in the future and may never be able to achieve and maintain profits.

Of course, the auto industry is concerned that Faraday's increased future net loss has something to do with its poor sales. As the first model under Faraday's future, FF 91 is positioned as a luxury electric model with a price of up to 2 million yuan. Such pricing also doomed that the sales of FF91 will not be very large. According to the official financial results released earlier, as of the end of last year, FF sold a total of four FF 91, of which six were leased.

When sales do not turn, there is no cash flow, which leads to the stagnation of FF91 delivery. Earlier, Jia Yueting released a video revealing that he had not delivered a new car for four months because he was unable to buy spare parts due to lack of funds. At the same time, it is pointed out that FF will complete the three major tasks of the first round of strategic investor financing, promoting capacity climbing and promoting the implementation of FF's "China-US Automobile Industry Bridge Strategy" as soon as possible.

On June 13th, FF announced the delivery of 12 new cars. At the time, Matthias Aydt, global chief executive of FF, said: as long as the necessary spare parts funds can be raised, FF will strive to deliver a new car every month. As for the restart of delivery, Jia Yueting said frankly: the restart of this delivery may be a very small thing for many mature companies, but it is a very important milestone and even an inflection point for FF at this stage. According to Jia Yueting's previous plans, FF is planning to adjust the company's strategy or return to an early dual-brand strategy to distinguish market segments. In the follow-up, the second brand and Volkswagen models will be launched under the bridge strategy of Sino-US automobile industry.

Although the launch of Volkswagen Volkswagen models, to a certain extent, can boost FF sales. But in fact, with the rapid development of new energy vehicles, the competition for volume models in the automobile industry has become more fierce, which also means that there is not much time left for FF.

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