AutoBeta(AutoBeta.net)08/13 Report--

Wei Jianjun, chairman of Great Wall Motor, spoke bluntly about the chaos in the industry in a video interview on Aug. 7 and suggested a comprehensive audit of the auto industry. Wei Jianjun pointed out that at present, some car companies have unfair competition, counterfeiting and cheating, which have seriously disturbed the market order and damaged the reputation of China's automobile industry. Wei Jianjun believes that Chinese car companies should examine themselves, stick to the bottom line, have compliance thinking, prevent "internal" vicious competition, and maintain the order of industrial competition and hard-won industrial achievements. He said that both his personal growth and the development of Great Wall Motor have benefited from reform and opening up and this great era. Therefore, as the head of an enterprise, he should have a great ideal and pattern, assume greater responsibility, develop the industry and maintain the health of the industry.

At the same time, Wei Jianjun also called on the government to audit, in order to maintain the order of competition in the industry, and said: "if the government needs it, we will audit the automobile industry and be the first to examine the Great Wall." we are open and transparent to see who has a problem. The audit fee is guaranteed by the Great Wall. "

In an interview with the media, Wei Jianjun also specifically expressed his attitude towards trampling marketing. Wei Jianjun said that the rapid development of China's automobile industry is inseparable from the guidance on the development of new energy vehicles at the national level, but now "our automobile industry is really a bit of a mess." "many consumers have been blinded by the online hype, divorced from facts and trampling on each other," said Wei Jianjun. "it is difficult to correctly distinguish between the pros and cons of products. When can some car companies stop their eagerness for quick success and quick profits? can Chinese car companies make progress by fighting fake brands and cheating?"

In addition, Wei Jianjun also suggested that the industry should not be "sales-only", and even set various specific lists to pull competitive products in order to beautify the ranking. Wei Jianjun believes that sales ranking is one of the reference factors for consumers to buy cars, but it is not the only one. The automobile industry needs to evaluate the brand power and product strength of enterprises in a consistent environment in a multi-dimensional and all-round way.

Wei Jianjun's voice not only revealed the white-hot trend of industry competition, but also exposed the current situation of disorderly competition caused by price melee to a certain extent. Since the beginning of the automobile price war in 2023, the inner volume trend of the automobile market has become more and more obvious. among automobile enterprises, it has evolved from volume price to volume product configuration, volume technology, volume sales, and even volume marketing. However, in this fierce competitive environment, some enterprises have adopted abnormal public relations measures, such as network water army, malicious slander and so on, in order to suppress competitors. This kind of trampling marketing not only confuses consumers, but also harms the image of the whole industry.

With regard to the volume in the industry, Zeng Qinghong, chairman of GAC GROUP, previously said: "the purpose of the enterprise is to make profits and make contributions to the country." we should have an overall situation, long-term doctrine, rather than immediate 'volume'. Without benefits, enterprises cannot survive. " Li Shufu, chairman of Geely holding Group, also believes that endless internal volumes and a simple and brutal price war result in Jerry-building, counterfeiting and disorderly competition that does not comply with regulations. For the automobile industry, healthy competition according to law is very important. Only by healthy competition according to law can we achieve sustainable and high-quality development. Not long ago, the central government also set a tone to strengthen the self-discipline of the industry and prevent vicious internal competition.

As far as the domestic automobile market is concerned, it is also the hardest-hit area of vicious competition. With the acceleration trend of the new four modernizations of the automobile, brand-new products and new technologies bring consumers a refreshing experience. However, today, when automotive products are lack of hard core technology and product homogenization, the gaudy configuration of science and technology does not represent the real strength of China's automobile industry.

In the interview, Wei Jianjun also affirmed the achievements of Chinese auto companies and made it clear that the future development of Chinese auto companies is not to do everything, but to combine global resources. Wei Jianjun said, "in fact, we still have a gap compared with some overseas car companies; we should thank those who are ahead of us for making so much accumulation and reserves for us." He believes that Chinese car companies should respect and recognize global car companies, because no car company can break away from the global market and learn from established car companies in order to better participate in global competition and surpass them. this is also adhering to long-term doctrine and determined high-quality development.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat