AutoBeta(AutoBeta.net)08/14 Report--

August 13, 2025 polar krypton 001 officially launched, the new car launched a total of 6 configuration models, the official guiding price is 259000-239000 yuan, polar krypton 001 FR sells 769000 yuan. Compared with the old model, the 2025 polar krypton 001 added 95 kWh battery rear-drive version of the WE version, becoming a new entry-level model of the new car, with a price reduction of 10, 000 yuan compared with the old model. As a new model, the appearance and interior design of the 2025 polar krypton 001 remain unchanged, mainly introducing new body color matching, while upgrading in the intelligent cockpit, intelligent driving and other aspects.

The most important change of the 2025 polar krypton 001 is the upgrade of the smart car. Polar krypton launched the latest version 2.0 of the vast smart car, which is equipped with two Nvidia Drive Orin assisted driving chips, a total of 508TOPS, and a total of 25 smart driving sensors, including 1 lidar, 12 ultrasonic radars, 11 cameras and 1 millimeter wave radar. It can realize the functions of NZP high-speed autonomous navigation assistance, urban NZP navigation assistance, intelligent parking and active safety.

In terms of appearance, the 2025 polar krypton 001 is consistent with the old model, using a similar styling design to the polar krypton 001 FR, but the front air intake becomes wider, the diversion trough on both sides is larger, and the visual effect is more ferocious. The most obvious change in the new car is that it is equipped with lidar on the roof to support high-level driving assistance.

Inside the car, the 2025 polar krypton 001 continues the design of the old model. The full LCD meter, steering wheel, central control screen and shift lever are all the same style of 001 FR. The central control screen uses a 15.05in OLED screen and has the same "sunflower" function as the polar krypton 007, that is, it can adjust the screen angle so that it faces the driver's side or the co-driver's side.

In terms of power, the new polar krypton 001 continues to carry the same drive system of the old model, providing three power layouts of single-motor rear drive, dual-motor four-wheel drive and four-motor four-wheel drive (FR), of which the rear-drive version is equipped with a drive motor with a maximum power of 310kW and a peak torque of 422Nm, while the four-wheel drive version has a maximum power of 580kW and a peak torque of 810Nm. The 001 FR version with four motors and four wheels has a maximum power of 930kW and a peak torque of 1280 Nm.

Although the price of polar krypton 001 has been increased and reduced, it has caused market controversy because polar krypton has been changed twice in half a year.

On February 27th, 2024 polar krypton 001 was officially launched, and a total of 4 models were launched with a price range of 26.9 yuan to 329000 yuan. The starting price was reduced by 31000 yuan to 269000 yuan compared with 2023 entry-level models, and the top price was reduced by 57000 yuan. Today, half a year later, on August 14th, the 2025 polar krypton 001 went on sale, not only with a lower price, but also with a higher configuration, which is not very friendly to those car owners who have just picked up the car. As a result, many car owners choose to protect their rights, in addition to offline stores, online live broadcast platform is also "occupied", filled with a variety of critical voices.

However, the car owner of extreme Krypton 007 has the greatest impact. Also on Aug. 14, the 2025 polar krypton 007 went on sale at a price of 20.99-299900 yuan. It is understood that polar krypton 007 went on sale on December 27, 2023, with a price range of 20.99-299900 yuan. Compared with the old model, the 2025 polar krypton 007 cancels the minimum afterdrive version, and the prices of other models are reduced by 20, 000 yuan except the performance version. Like the 2025 polar krypton 001, the 2025 polar krypton 007 has also been upgraded in the smart cockpit due to the upgrade of the electronic control system and the launch of the second-generation BRICS battery.

As for the reason for the change of extreme krypton 001, it is actually related to sales volume. At present, polar krypton models for sale include polar krypton 001, polar krypton 007, polar krypton X and polar krypton 009, but with the exception of polar krypton 001 and polar krypton 007, sales of other models are mediocre, and polar krypton 7X and polar krypton MIX which will be launched this year may not have a good market performance. Therefore, how to expand the product advantages of polar krypton 001 and polar krypton 007 is the top priority for the stable sales growth of polar krypton.

In the market where polar krypton 001 is located, Xiaomi SU7 has become the highest-selling pure electric medium-sized sedan. In July, for example, Xiaomi sold 13120 SU7 and 9337 Polar Krypton 001. At the same time, the Lecker Z10 will also be available soon, which can be regarded as the shell replacement car of the polar krypton 001, but its price may be lower than that of the polar krypton 001 for brand reasons. Therefore, after the front and back attack, polar krypton 001 and polar krypton 007 to change, it seems to be a helpless move.

In response to the change, Polar Krypton responded that in the era of the rapid development of new energy vehicles in China, continuous technological progress and iteration is a must for all participating brands. Polar Krypton always strives to provide users with the most competitive products, and hopes to bring the latest technology to users as soon as possible to bring a better experience.

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