AutoBeta(AutoBeta.net)08/16 Report--

SAIC has been overtaken by BYD for two months in a row, and the title of the largest car company in China may be "terminated"!

In July, SAIC's wholesale sales were 251500, down 37.16% from a year earlier, while BYD's was 342400, up 30.60% from a year earlier. This is the second time in a row that BYD has surpassed SAIC this year. In June, SAIC's wholesale sales were 300500, down 25.92 per cent from a year earlier, while BYD was 341700, up 35.02 per cent from a year earlier.

There is a huge contrast between SAIC and BYD in market performance, and SAIC's position in the domestic market has been seriously threatened. By the end of July, BYD had sold 1.9554 million vehicles, up 28.83 per cent from a year earlier, while SAIC sold 2.0784 million vehicles, down 15.92 per cent from a year earlier. The sales gap between SAIC and BYD is only 123000 vehicles. With the decline of the joint venture brand, the decline of SAIC is expanding. According to the current market performance, BYD can overtake SAIC in only two months and become the largest automaker in China. Therefore, the counterattack of the joint venture brand will be the top priority of SAIC in the next five months, especially SAIC GM.

With the decline of the market share of the joint venture camp and the disadvantage of its own electrified transformation and other reasons, the joint venture brands of SAIC Group have declined to varying degrees. Among them, SAIC-Volkswagen wholesale sales of 81000 vehicles in July, down 18.18% from a year earlier. In terms of specific models, in July, the Lang Yi family won the first place in fuel vehicle sales with a score of 24400, while the Passat family sold 20500 vehicles, while Tanyue and Tuguan L were both above 10,000. In the field of electric vehicles, ID. The family delivered 11300 new cars a month, of which 8282 were sold by the ID.3.

By contrast, SAIC GM's performance was dismal, with wholesale sales of only 15000 vehicles in July, down 82.42% from a year earlier, down 240600 from a year earlier and down 55.14% from a year earlier. However, retail data show that SAIC GM sold 38000 vehicles wholesale in July. The huge contrast between wholesale sales and retail sales, on the one hand, SAIC GM reduces wholesale in order to reduce inventory for dealers, on the other hand, it is indeed the market challenge that SAIC GM faces and has to choose to reduce production capacity.

At present, SAIC GM operates three major brands: Buick, Chevrolet and Cadillac, of which Buick is the main source of sales, with retail sales of 26503 vehicles in July, 8203 in Cadillac and 3301 in Chevrolet. In terms of specific models, only one model of the three major brands sold more than 5000 vehicles, compared with 8229 for the Buick GL8 family, including 4746 for the fuel version, 3483 for the plug-in hybrid version, 4807 for the Buick Regal, 3796 for the Cadillac CT5 and 2161 for the Cadillac XT5.

While the joint venture plate is declining, the performance of the independent plate is not ideal. In July, SAIC wholesale sales of passenger cars were 50300, down 29.95% from January to July, down 20.19% from January to July. In recent years, as independent brands including BYD, Geely and Chery accelerate product layout, the performance of Roewe, Mingjue and Feifan of SAIC passenger cars is not satisfactory. Judging from the performance in July, none of the three major brands had more than 3000 models, with MG5 with the highest sales volume of 2680, followed by Roewe i5 and Roewe D7 with 2555 and 2433 respectively, while other models all had less than 2000.

In the past few years, Roewe not only failed to catch up with the dividend of the electrified transformation, but also continued to lose share in the spring tide of the times. Even the newly launched "D Series" D7 double Power and D5X DMH for the new energy track have not caused too much spray in the mainstream sedan chair market for the time being. Although Mingjue has accelerated its layout of overseas markets and achieved good results, its performance in the domestic market is a mess, with only two models in more than 1,000 vehicles, with the lowest selling price of MG5, followed by MG7 launched last year. As for Feifan, there are only two F7 and R7 models on sale, and sales are also ugly.

SAIC Zhiji, a high-end electric brand of SAIC, sold 4180 vehicles in July, up 142.74 per cent from January to July, up 131.34 per cent from January to July. Although the sales volume of SAIC Zhiji has increased substantially, the actual volume is not large, and it is unlikely to rely on SAIC Zhiji to fill the gap, especially under the background of the current 200000 yuan electric car market. It can even be said that SAIC Zhiji has not even gained a foothold. After all, Xiaomi, which has just been on the market, has sold more than 10,000 cars for three months in a row.

In the new energy vehicle market, SAIC sold 71100 new energy vehicles, down 21.85% from the same period last year, accounting for 28% of the group's total sales, while the domestic penetration rate of new energy vehicles exceeded 50% in July. it means that SAIC's performance in the new energy vehicle market is far below the market level.

Shanghai Automobile to meet the largest high-level change of defense, can the decline be reversed? As of August 15, SAIC completed the largest high-level adjustment in 2024. From SAIC to SAIC Volkswagen, SAIC General Motors, SAIC passenger cars and SAIC GM Wuling, as many as 15 senior executives are involved, almost completing a comprehensive coach change from the group to each branch. Whether it is the frequency of change or involving the number of people, positions, in today's automobile industry, it can be said to be the only existence.

On July 10, SAIC Guan Xuan's main leaders decided to resign as chairman and other positions due to retirement, Wang Xiaoqiu became the new chairman of SAIC, and Jia Jianxu became president of SAIC. After Wang Xiaoqiu took office, its brands have also undergone personnel changes one after another. For SAIC-Volkswagen, Jia Jianxu, president of SAIC Group, will no longer serve concurrently as SAIC-Volkswagen general manager, and Tao Hailong, former general manager of Huayu Automotive Systems Co., Ltd., will take over the post of SAIC-Volkswagen general manager. For SAIC GM, Lu Xiao, former executive deputy general manager of the Pan Asia Automotive Technology Center, succeeded Zhuang Jingxiong as general manager, Cai Bin, former assistant president of SAIC Group, served as party secretary of SAIC GM, and Xue Haitao, former deputy general manager of SAIC GM Wuling, succeeded Lu Yi as deputy general manager of the company.

It is undeniable that SAIC has entered the "deep water zone" of transformation. With the decline in the sales of joint venture brands and the high tariff wall built by the European Union on Chinese electric vehicles, how to speed up the rise of independent brands and reduce the pressure on overseas markets, these problems still need to be solved by the new management. It is expected that such a large-scale high-level structure adjustment can, to a certain extent, play a positive role in its innovation transformation and returning to the right track of development.

At present, in the special period of the reform of new energy vehicles, the exchange of market positions of independent joint ventures, and the obstacles for Chinese cars to go to sea, SAIC is also facing various challenges. In any case, whether it is the change of the group or the change of the joint venture, it is to respond to the changes in the market and accelerate the transformation of new energy. Fundamentally speaking, the transformation of automobile enterprises requires new leaders to change the relatively old internal organizational structure and management system in the past, and to create a new team to lead the company to go on better. As for whether SAIC will be overtaken by BYD, it remains to be seen.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat