AutoBeta(AutoBeta.net)08/21 Report--

On August 20, Xiaopeng released its financial data for the second quarter of this year. According to the financial report, Xiaopeng sold a total of 30207 cars in the second quarter, an increase of 30.2% compared with 23205 in the same period last year. Total revenue in the second quarter of this year was 8.11 billion yuan, an increase of 60.2% over the same period last year.

It is worth mentioning that although Xiaopeng's sales and total revenue grew synchronously in the second quarter, it still did not get rid of the fate of losses. In the second quarter, the adjusted loss per share was 0.65 yuan, and the net loss was 1.22 billion yuan. It has narrowed compared with the same period last year, with a net loss of 2.67 billion yuan in the same period last year. By the end of the second quarter, Xiaopeng had a cash reserve of 37.33 billion yuan.

For the third quarter, officials expect delivery of 41000-45000 vehicles in the third quarter. In terms of revenue, revenue in the third quarter is expected to be 9.1 billion yuan-9.8 billion yuan.

Officials are very optimistic about the follow-up development of this year, Xiaopeng CEO he Xiaopeng said: since the launch of MONA M03 in August, we have entered a strong product cycle and a tailwind period of rapid development. From now to the end of 2026, there will be a number of competitive new products and models on the market. At the same time, it is also revealed that Xiaopeng's plans for AI technology and category innovation, coupled with the results of technology cost reduction, will be sold in China and the global market through a stronger marketing system, which will bring sustainable growth to Xiaopeng's sales.

In fact, Xiaopeng's sales have not been very optimistic since last year, and there is still a certain gap compared with the new power of car-building, Lai Automobile and ideal car. Statistics show that Xiaopeng sold a total of 141601 cars last year. As a reference, the cumulative sales of ideal cars last year were 376030 and that of Lulai was 160038. Xiaopeng's sales have not improved since the first half of 2024. Data show that from January to June, Xiaopeng sold 8250, 4545, 9026, 9393, 10146 and 10668 vehicles respectively, compared with a cumulative sales of 52028 vehicles in the first half of this year.

In order to increase sales, officials have also made a lot of adjustments. At the end of January this year, Xiaopeng Motor carried out a new round of organizational restructuring, involving marketing, human resources, intelligent data, manufacturing and product planning. Among them, the personnel has also made frequent changes. In early March, Xiaopeng founder Xia Heng and he Tao were reported to have withdrawn from Xiaopeng's core management team. From Xiaopeng's official website, we can see that Xiaopeng's core management team has changed, and the company's co-founders Xia Heng and he Tao have changed from "core management team" to "lifetime honor". At that time, officials responded to the personnel change by saying that co-founders Xia Heng and he Tao would continue to support the development of the company as lifelong honorary advisers to Xiaopeng.

On May 22nd, Xiaopeng Vice President of Automobile Marketing was held by Yu Tao, head of OPPO Marketing, and was mainly responsible for Xiaopeng Automobile Marketing and Public Relations Communication, reporting to Wang Fengying, President of Xiaopeng Automobile. In addition to the adjustment of personnel and organizational structure, officials are also speeding up the launch of new products. On July 3rd, Xiaopeng MONA M03 was officially released. The new car, which is positioned as a compact pure electric sedan, will enter the 10-150000 yuan market and will be officially delivered in the third quarter, officials said.

According to the official plan, the annual sales target for this year is 280000 vehicles. Relevant data show that Xiaopeng sold a total of 63173 vehicles from January to July, meeting only 22.56 per cent of its annual target. There are still four months left this year, and achieving the annual target also means that 54000 vehicles will need to be sold each month to meet the target.

Judging from the sales volume of Xiaopeng at the present stage, there are certain challenges to achieve the annual sales target. Although, the arrival of Xiaopeng MONA M03, the price and intelligence have certain advantages. But just counting on a model, it is difficult to pull up the overall sales of Xiaopeng cars.

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