AutoBeta(AutoBeta.net)08/22 Report--

Recently, Weibo user @ car owner Cheng Ai domestic issued a civil complaint. The picture shows that Great Wall Motor lost a lawsuit against Cheng Patriotic property, the owner of the self-media, for infringing upon the right to reputation.

According to the indictment, Great Wall Motor requested that the defendant / owner Cheng Ai domestic immediately delete the published articles related to the case; requested that the defendant @ owner Cheng Ai domestic published in People's Daily and the Rule of Law Daily for 30 consecutive days; and requested that the defendant @ owner Cheng Ai domestic compensation for the economic losses caused to the plaintiff Great Wall Motor by 1 million yuan. However, all the above requests were rejected by the court.

The court held that Great Wall Motor, as a well-known automobile company, should bear the necessary obligation of tolerance in the face of non-malicious criticism and questioning. The defendant questioned that some of the statements in the article were not rigorous, but still fell within the scope of normal comments. The plaintiff should be understood and tolerated, and should not be considered to be malicious. To sum up, the claim of the plaintiff Great Wall Motor is rejected. However, Great Wall still has a chance to appeal, and it is not clear whether it will appeal.

It is understood that Great Wall Motor posted an article on its official Wechat account in July 2023 and officially launched litigation procedures against six accounts, namely, "Power to the North", "Northeast", "Brother Big Eye said car", "positive energy patriotic car", "only cast leader BYD", and "electric plus electric chat tram". Great Wall Automobile will claim 2 million yuan to 5 million yuan from the above account operators respectively. At the same time, netizens reported and verified that the two accounts of "car owner Cheng Patriotic property" and "Wealth key" continued to publish a number of reports suspected of fabricating facts, irony, abuse, and maliciously slandering Great Wall Motors in the near future, seriously affecting the company's image and product reputation, and Great Wall Motor will also take legal measures to protect the company's legitimate rights and interests.

It is understood that Weibo user @ car owner Cheng Cheng Ai domestic blog articles mainly related to Great Wall Automobile are mainly related to the following contents, including comparing the configuration power of Tank 300 and equation Leopard 500, secretly starting fuel burning by Mocha, releasing weekly sales of Great Wall cars, etc., of course, it is more about "Yinyang Weird Great Wall Motor".... However, @ car owner Cheng Cheng Ai domestic doesn't have much presence on Weibo, with fewer than 600 followers and no likes or comments on most blog posts.

It is worth noting that Great Wall Motor has also sued self-media accounts on different media platforms many times before. Great Wall Motor has initiated legal proceedings on suspicion of seriously infringing on Weibo's corporate reputation by spreading false and misleading information to maliciously slander and discredit Great Wall Motor, Great Wall Automobile's tank SUV brand announced on Aug. 9. However, Great Wall Motor has not yet released the details of "spreading false, misleading information and malicious slander," and Weibo user "Xiao Di KuaiBao" has not responded publicly to the matter.

In fact, the reason why the Great Wall is frequently hard and rigid from the media, the first is to clear the industry ecology, the second is to maintain the corporate image, and the third is to smash the false "bad reviews". Of course, this is understandable, but whether the frequent use of legal means to check and balance comments from media accounts will also make self-media more and more afraid to "tell the truth."

Great Wall's lawsuit against the media account is more or less the result of increased competition in the market. This is the best time for Chinese automobiles, and it is also an era full of worries. On August 1st, Great Wall Motor announced its July production and sales KuaiBao. Data show that great wall car sales in July were 91300, down 16.32% from a year earlier, of which Wei Brand Ora halved. Sales totaled 651000 vehicles from January to July, an increase of 3.60% over the same period last year. Among them, overseas sales of 38200 vehicles in July, January-July cumulative sales of 239700 vehicles. Compared with the annual sales target of 1.6 million vehicles set at the beginning of the year, Great Wall achieved only 40%, which is more difficult to achieve.

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