AutoBeta(AutoBeta.net)08/25 Report--

According to the China Association of Automobile Manufacturers, China's car exports in July 2024 were 469000, up 19.6 per cent from a year earlier and down 3.2 per cent from the previous month. Among them, the export of passenger cars was 399000, up 22.4% from the same period last year, down 1% from the previous month.

According to data compiled by third-party media, the top 10 car brands in China in export volume are Chery, Mingjue, Geely, Harvard, BYD, Tesla, Chang'an, Kia, Baojun and Jetway.

Specifically, Chery, Mingjue and Geely ranked in the top three in July, with sales of 69800, 32400 and 30400 respectively, but all showed month-on-month declines of 7.7 per cent, 0.3 per cent and 7.4 per cent, respectively. In terms of subdivision, there is an obvious sales difference between the Chery brand and the latter two, almost the sum of the latter two. Of course, this is also related to the layout of the Chery brand, and now Chery's export business has become an important source of its overall sales. According to Chery's official data, the cumulative export sales of the Chery brand rose 27.4% year-on-year to 622400 vehicles by the end of July, accounting for 48.01% of Chery Group's 1.2964 million vehicles, continuing to rank first in China's auto exports. In 2023, Chery's export sales rose 101.1 per cent to 937100 vehicles from a year earlier, accounting for about half of total sales and well above the industry average of 56 per cent.

Among the subdivided models, in July, four models of the Chery brand, including Ruihu 7, Ruihu 5X, Oomengda and Ruihu 8, all entered the top 10 of the export model list, with the largest number of models on the list. sales were 18200, 13200, 8300 and 7700 respectively. Besides the top 10, Discovery 06 entered the 14th place on the list, with sales of 7100.

Mingjue and Geely ranked second and third respectively. Among them, Mingjue ZS and Mingjue 3 ranked third and fourth, with sales of 14000 and 13900 respectively. The Harvard brand squeezed into the fourth place on the list, with sales of 30200. Its Harvard first love model entered the fifth place on the list, with 13400 cars, an increase of 15.9% from the previous month.

BYD ranked fifth, with export sales of 30000 vehicles in July, up 11.2 per cent from a month earlier. However, BYD's models failed to make the top 10 list. Song PLUS, Song Pro and Haiou ranked 13th, 16th and 17th respectively, with export sales of 7200, 6000 and 5800 respectively, of which Song PLUS fell 11.2% from the previous month. Tesla followed BYD with export sales of 27900 vehicles in July, up 137.4 per cent from the previous month, making it the highest-growing brand on the list, mainly due to its Model 3, which surged 155.9 per cent to 22800 in July from the previous month, ranking first on the list of export models in July, compared with 8905 for Model 3 and Model Y in June. However, Model Y did not make the list of the top 20 models.

In addition, Changan, Kia, Baojun and Jetway all entered the top 10, with export sales of 17700, 15800, 13300 and 12600 respectively, of which Kia increased by 10.5% from the previous month, while the other three brands all declined by 8.3%, 1.2% and 17.5% respectively.

In addition to the top 10, Jianghuai Motor, Roewe, Polar, Xingtu and Buick ranked 11th to 15th respectively, with export sales of 12000, 9600, 6800, 6400 and 5700 respectively, of which Buick fell 17.4% from the previous month, while the other four brands all increased. GAC MOTOR, Lincoln, Volvo, Tank and Wuling ranked 16th to 20th on the list, with export sales of 5100, 4700, 4500, 3700 and 3000 respectively.

Overall, the export performance of major brands in July was mixed, among which Tesla's performance was more eye-catching. Extending the time to the first July of this year, the data show that from January to July 2024, China's car exports were 3.262 million, an increase of 28.8 percent over the same period last year, of which 2.738 million passenger cars were exported, up 30.1 percent from the same period last year. From the overall market level, domestic export car sales continued to maintain high growth in the first seven months of this year, which also shows that the competitiveness of Chinese cars in the international market has been recognized.

For Chinese car companies, going to sea is the only way to become strong, and the export of China's own brands has become more and more advantageous. Data show that China's total car exports reached 2.02 million in 2021 and climbed to 4.91 million in 2023, surpassing Germany and Japan to become the world's largest auto exporter.

With the increasingly fierce competition in the domestic market, more and more Chinese car companies, including Great Wall, BYD, Changan, SAIC and Chery, have begun to invest and build factories in overseas markets. Take BYD as an example, overseas markets are becoming its new growth engine. According to reports, BYD will launch more models to speed up the sea this year, the annual export volume may be 500000. People in the industry believe that in the follow-up, there will be more car companies to join the ranks of the sea, when more domestic cars will go to the world.

It is worth mentioning that although domestic car exports have increased rapidly in the past two years, China's new energy vehicles have continued to strengthen at sea, but they also face some problems at the same time. On August 20, the European Commission adjusted tariffs on electric cars in China. Among them, BYD, Geely Automobile and SAIC will levy 17.0%, 19.3% and 36.3% respectively, 21.3% for other cooperative companies and 36.3% for other non-cooperative companies. Tesla, as a Chinese exporter, implements a separate tariff rate of 9% at this stage. Compared with the previously announced tax rate, BYD cut by 0.4 per cent; Geely by 0.7 per cent; SAIC increased by 1.8 per cent; and 17 other companies working with EU investigations also raised the tax rate from 20.8 per cent to 21.3 per cent. Tesla enjoys a 9 per cent separate special countervailing rate.

Industry insiders believe that if the EU implements high tariffs, it will undoubtedly pose a challenge to China's electric car exports in the short term, which will not only increase export costs, but also weaken price competitiveness.

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