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On the evening of August 27th, M03, the first model of Xiaopeng MONA series, was officially put on the market. A total of 3 models were launched with a price of 11.98-155800 yuan.

In terms of appearance, the new car is obviously different from Xiaopeng car currently on sale, the new car adopts a new design style, and the whole is younger and fashionable. The front face is a very popular closed design for pure electric vehicles nowadays, with a very exaggerated headlight group design on both sides, showing a "T" shape on the visual effect, which is very eye-catching. In addition, the new car is surrounded by a standard active air intake grille, which can be intelligently adjusted according to the vehicle speed, optimize the wind resistance and meet the cooling needs of the motor.

On the side of the body, the new car adopts the low-lying and wide-body sedan posture design style, and the overall shape is mainly simple. The new car is equipped with a hidden door handle, a rearview mirror camera and a side camera, and the D-pillar is equipped with a windshield. The new car also comes with 18-inch low wind resistance rims and 19-inch sports rims, and offers five body colors: star Han Mi, Star brilliant Blue, Dark Night, Nebula White and Star Gray.

In the rear part, the shape of the new car taillight is consistent with the front headlight group, forming the effect of echo before and after. The design of the ducktail on the rear door of the trunk further enhances the sense of movement of the vehicle. In addition, the new car is equipped with electric hatchback rear door as standard, and the opening height is 1136mm. Under normal conditions, the capacity of the rear car is 621 liters. It is expected that the rear seat can be put down, thus expanding the storage space of the back car.

In terms of size, the length, width and height of Xiaopeng MONA M03 are 4780/1896/1445mm, wheelbase 2815mm, positioning compact pure electric car. For comparison, Tesla Model 3 length, width and height 4724/1848/1430mm, wheelbase 2875mm. In contrast, Xiaopeng MONA M03 takes the lead in length, width and height, but its wheelbase is shorter than 60mm.

Interior part, the new car is also concise, providing morning fog gray, noon blue, night gray three kinds of color choice, equipped with central control large screen, car machine equipped with Qualcomm Snapdragon 8155 chip + 16GB memory. The air conditioner of the new car uses a long strip through the air outlet design, and the part blocked by the screen is moved to the bottom.

In terms of power, the new car will provide two motor options, the maximum power is 140kW and 160kW, the battery provides 51.8/62.2kWh two kinds of lithium iron phosphate battery, and the mileage provides 515km, 580km and 620km.

The MONA project stems from Didi's da Vinci plan and focuses on the 150000-yuan market. In August last year, Xiaopeng announced the acquisition of assets and R & D capabilities related to Didi's smart electric vehicle project. At the Beijing Auto Show, Xiaopeng officially launched its new brand MONA, and the first model was named M03 in June. Earlier, he Xiaopeng, chairman of Xiaopeng Automobile, revealed that the reason why the new car was named M03 was to pay tribute to Tesla Model 3. The brand MONA is the abbreviation of Made Of New AI, which means "the last decade is the decade of new energy, and the next decade is the decade of AI."

Retail data show that from January to July this year, Xiaopeng accumulated sales of 63200 vehicles, an increase of 20.46% over the same period last year, but lagged far behind ideal cars. For comparison, the cumulative sales of ideal cars and Xilai cars in the first seven months of this year were 240000 and 107900 respectively, and the cumulative sales of zero-running cars also reached 108800.

Up to now, Xiaopeng car models on sale include G6, X9, G9, P7 and P5 models. Among them, the model with the highest sales in the first July was the Xiaopeng G6, which was 20200, followed by the Xiaopeng X9 and Xiaopeng G9, 14600 and 14500 respectively, and the Xiaopeng P7 and Xiaopeng P5 were 10500 and 3100, respectively.

As a new series of Xiaopeng car models, the new car has attracted the attention of the industry and consumers since its birth. At the same time, it is also highly expected by he Xiaopeng, shouldering the heavy burden of boosting Xiaopeng car sales. At the scene of the press conference, he Xiaopeng said that the goal of Xiaopeng MONA M03 is to become a classic shape beyond the level.

Judging from the positioning and price of Xiaopeng MONA M03, the models with good sales of pure electric compact cars in this price range include BYD Qin PLUS EV, GAC Ean AION S, Buick Micro Blue 6 and other models, but the new car Sheng has more advantages in intelligence. As for whether follow-up consumers are willing to buy it, let's wait and see.

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