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On August 27th, the new electric MINI ACEMAN was officially launched, with a total of models, with a price range of 10,000 yuan. It is understood that the new electric MINI ACEMAN is the second domestic electric vehicle of MINI, positioning pure electric small SUV, the new electric MINI ACEMAN will fill the market gap between MINI COOPER S and MINI COUNTRYMAN in the future.

Overall, MINI ACEMAN still continues the MINI family style, and the overall design is somewhat similar to MINI COUNTRYMAN. The shape of the headlight group does not use the traditional circle, but becomes more angular and highly recognizable. In addition, the new car uses a closed front design, leaving only a slender vent below for the heat dissipation of the motor and other equipment, and the front enclosure uses a new design, the overall style is more radical.

On the side of the body, MINI ACEMAN has a classic suspended roof design and a round body, with a length, width and height of 4076 (4094) / 1754/1515mm, a wheelbase of 2606mm, a small pure electric SUV and a four-door design. In the rear part of the car, MINI ACEMAN no longer uses half a capsule-shaped British flag taillight, but uses a vertical taillight, which shows a wide vision, and the bumper is made of black plastic to show cross-border wind. The "ACEMAN" English logo is located in the center below the MINI logo and the "beam car" logo in the upper left corner.

In terms of interior decoration, MINI ACEMAN still uses a large number of classic MINI design elements, the circular central control screen is highly recognizable, with only a few physical keys, and the overall design is very simple. In addition, the button area under the central control screen also uses circular design elements, which is also inherited from other MINI models. The dashboard in front of the main driver is cancelled and the HUD head-up display system will replace the dashboard.

On the power side, MINI ACEMAN will offer two power versions. The MINI Aceman has a maximum power of 184hp and a 40 kWh battery pack with a range of about 300km. The maximum power of the MINI Aceman S is 218 horsepower, with a 54.2kWh battery pack with a range of about 400km.

The domestic process of MINI is very slow, but the product launch is very fast. MINI domestic models are produced by Beam Automobile Co., Ltd., which was jointly funded by BMW and Great Wall Motor at 50:50 in December 2019. In December 2023, Beamlight Automobile was qualified for independent production. At the 2024 Beijing Auto Show, the MINI brand unveiled two new electric models-the new pure electric MINI COOPER and the new pure electric MINI ACEMAN. On July 6th, the new pure electric MINI COOPER officially launched five models with a price range of 18.98-266800. It is understood that the new pure electric MINI COOPER is the first domestic car of MINI, while the second domestic car, the new pure electric MINI ACEMAN, is officially listed today, only in the past one and a half months.

According to BMW's previously announced plans, due to weak sales in China, the models produced by Beamlight could be mainly for overseas markets or become the second largest production base for MINI in the world. Data show that the MINI brand fell from 34100 in 2019 to 28700 in 2022 and then to 18200 in 2023, lagging far behind the market of traditional fuel luxury brands. However, in the increasingly hot electric vehicle market today, these two models seem to have missed the first opportunity, there have long been a large number of competitive models in the market, they have a good performance in space, battery life, configuration and other aspects, MINI pure electricity to get market share is not easy.

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