AutoBeta(AutoBeta.net)08/28 Report--

On August 28, the championship edition of Lecker 03 was officially launched, and the new car was launched altogether. Model, the price range is. As a reference, the price range of Lecker 03 currently on sale is 12.78-420300 yuan.

As the champion version of the car, the new car positioning sports car, using a new purple car paint and more dynamic middle net and rear spoiler design, the overall sports flavor is more rich. Specifically, in terms of appearance, the new car adopts the latest design language of the Lock family, the front face is designed with a large area grille, and the grid in the grille is changed into a horizontal strip style layout and blackened, with black decorations on both sides to further enhance the sports atmosphere. On the side of the body, the overall shape of the new car is wider and lower, with the front fender extending to the rear waistline and new style wheels with brand new purple car paint, as well as a black design rearview mirror, which makes the car look very dynamic. In the rear part, the new car taillight adopts through-type design, and a new carbon fiber style deflector is added to upgrade the aerodynamic performance, while the exhaust adopts bilateral exhaust hole design, which is full of sports flavor.

In terms of size, the official has not yet announced. As a reference, the length, width and height of the 1.5T Linke 03 model is 4684/1843/1460mm, and the wheelbase is 2730mm.

In the interior part, the overall layout of the new car is basically consistent with the cash model, using black color matching and yellow seam layout, supplemented by red atmosphere lights to enhance the sense of visual richness. In terms of configuration, the new car is equipped with a 15.4in intelligent entertainment screen and a built-in Qualcomm Snapdragon 8155 chip to support the interconnection of Flyme Link handcars. compared with current models, the new car has been significantly upgraded in terms of Smart + connected.

In terms of power, the new roof model will be equipped with a 2.0T T5 gasoline engine, a maximum power of 254 horsepower, a peak torque of 350 Nm, a 7-damp double-clutch gearbox and an acceleration time of 6.9 seconds. For comparison, the current Lecke 03 family offers three power options: 1.5T oil-electric hybrid, 1.5T gasoline and 2.0T gasoline. Among them, 2.0T engine provides three kinds of high, medium and low power adjustments, with a maximum power of 254 horsepower, 265 horsepower and 350 horsepower respectively.

Up to now, Linke brand models on sale include Linke 01, 02, 03Accord 03+, 05, 06 as well as new energy vehicles such as 01 PHEV, 02 PHEV, 05 PHEV, 09 MHEV/PHEV and so on. Retail data show that from January to July in 2024, the cumulative sales of Lecker cars was 136600, of which the top three models were LEC 08, LEC 03 and LEC 06, respectively, with sales of 41500, 32100 and 27600 respectively.

Judging from the sales performance of Lecker 03, the car is a volume model under the Lecker brand. It is understood that Lecker 03 is the first car model of the Lecker brand, and it is also the first car built by the CMA infrastructure jointly developed by Geely and Volvo. It was first announced in October 2018 in Tokyo, Japan, as a leading sports sedan. At present, the Lecker 03 family has formed performance upgraded models such as Lecker 03, LinkedIn 03+ and LinkedIn 03+ Cyan customized version, which mainly compete with Honda Civic, Volkswagen Golf / Golf GTI and other models in the car market. For comparison, the Honda Civic sold 63100 cars in the first seven months of the same class; Volkswagen Golf sold 23000.

From the perspective of the positioning and price of the new car, as the champion version, the audience of the new car is still young consumers, especially those who pursue personality and trend. as for whether the new car can further boost the sales of Lecker 03 after it is launched, let's wait and see. ‌

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat