AutoBeta(AutoBeta.net)08/28 Report--

On the evening of August 27th, MONA M03, the first model of Xiaopeng's new series MONA, was officially launched. The new car launched a total of three models: 515long-endurance version, 620ultra-long-endurance version and 580ultra-long-endurance Max version, with a price range of 11.98-155800 yuan, making Xiaopeng the cheapest model currently on sale.

As for the pricing of new cars, Xiaopeng founder and chairman he Xiaopeng said: "the price of 119800 is indeed a difficult but correct decision. I hope more people will have the opportunity to feel the great changes that technology has brought to everyone's lives."

At the scene of the press conference, he Xiaopeng announced that ‌ Xiaopeng Automobile would be renamed Xiaopeng AI Automobile Company. He Xiaopeng said: "in the next 10 years, Xiaopeng will focus on the combination of AI technology and large manufacturing, and strive to become the leader of AI Automobile Company."

This year happens to be the tenth year of Xiaopeng Motor. Ten years ago, Xiaopeng Automobile was officially established, headquartered in Guangzhou, is the Internet electric vehicle brand of Guangzhou Orange Bank Intelligent Automotive Technology Co., Ltd., initiated by he Xiaopeng, Xia Heng, he Tao and others. Two years later, in September 2016, the BETA version of Xiaopeng Automobile, the first model of Xiaopeng Automobile, was officially released. In August 2017, he Xiaopeng joined Xiaopeng Motor as chairman after leaving Alibaba. In October of this year, Xiaopeng Automobile's first mass production model was officially off the line, taking the lead in mass production in the Internet car manufacturing industry. By October 2021, Xiaopeng Automobile's 100,000th vehicle went offline. Until now, Xiaopeng's product matrix has formed five models: G6, X9, G9, P7 and P5.

He Xiaopeng reviewed Xiaopeng's arduous process of building cars in the past decade at the press conference, and pointed out that Xiaopeng, which takes smart driving as its core competitiveness, has not taken the initiative to cut its intelligent driving team in the most difficult times, and with the arrival of the era of AI models, Xiaopeng will also focus on smart cars in the next decade, expanding the layout of technology, including AI cars, AI robots, AI chips and flying cars. It is worth mentioning that he Xiaopeng also made a prediction: in the next 10 years, there may be only seven mainstream brands in China, and Xiaopeng Automobile will become one of them. He Xiaopeng explained that the technical weight of AI will influence nearly 50 per cent of purchase decisions, while 1 million vehicles sold annually over the next 10 years will be tickets to the AI car final.

In addition, overseas markets are also crucial for Xiaopeng. "in the next 10 years, half of Xiaopeng's sales will come from overseas," he said. Xiaopeng's internationalization strategy is to start from Europe, technology-oriented, to bring China's intelligence to the world. "

In fact, as early as the beginning of this year, he Xiaopeng issued an internal start-up letter to all Xiaopeng employees, saying that this year is the second year of Xiaopeng's "starting a business for the second time from one to two." it also announced that Xiaopeng would plan new products or revamped about 30 models in the next three years, while this year's performance would more than double, and the organization should complete all the shortcomings, and the management should begin to take the first step towards high quality. In addition, this year is also the first year for Xiaopeng to take the lead in moving towards high-level intelligent driving and let advanced intelligent driving go global first from China. The annual R & D investment in "intelligent driving as the core AI technology" totaled 3.5 billion yuan. "

It should be noted that the competition in the automobile market is particularly fierce nowadays. He Xiaopeng also pointed out in the letter: "2024 is the first year for Chinese car brands to enter the 'sea of blood' competition, and it is also the first year of the knockout stage. Xiaopeng Motor has fought in the fierce competition in the 'Sea of Blood' from the very beginning, and has accumulated considerable experience. I believe that persistence will win."

At present, Xiaopeng has launched models including G6, X9, G9, P7, P5 and MONA M03, but there is no popular model that can be "on its own". Data show that Xiaopeng sold a total of 63200 cars from January to July this year. Among them, the model with the highest sales volume is the Xiaopeng G6, which is 20200, followed by the Xiaopeng X9 and Xiaopeng G9, which are 14600 and 14500 respectively, and the Xiaopeng P7 and Xiaopeng P5 are 10500 and 3100 respectively.

Statistically speaking, since 2024, Xiaopeng car sales are still in a weak situation, lagging behind obviously. For comparison, the cumulative sales of ideal cars and Lulai cars, which are the same as the "Wei Xiaoli" camp, are 240000 and 107900 respectively.

With the launch of MONA M03, the first model of Xiaopeng's new series of MONA, the car is also regarded as Xiaopeng's "fire captain". He Xiaopeng said that the MONA M03 was jointly built by Xiaopeng and Didi, with an investment of up to 4 billion yuan and a comprehensive benchmarking of 200000, with the goal of becoming a classic shape beyond the level.

According to the plan, the MONA M03 will be officially delivered in September this year, and officials say the new car will be over 10,000 after 52 minutes on the market. As for whether M03 can be a hit, the answer will be revealed soon.

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