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At the 2024 Chengdu Auto Show, Beijing Hyundai Xin Shengda officially launched five new models with a price range of 19.58-268800 yuan. As a fifth-generation model, the new car adopts a brand-new design style, breaking the inherent impression of Shengda in the past, the overall shape is very square and strong, and it has a good competitiveness in the American market, but whether it can help Beijing Hyundai reverse its depressed state in the domestic market still needs to be tested by the market.

Looking back on the appearance, the fifth generation Shengda uses a new design language, the appearance uses more straight line elements, showing a stronger style. Specifically, the new car uses a narrow bar grille with a central penetrating light belt, and a LED band is added in the middle of the diamond-shaped black honeycomb intake grille, and the front bumper also presents an H-shaped visual effect, so that the car's visual hierarchy has been highly enhanced. The interior of the headlight group uses H-type LED daytime driving lights, while similar H-style daylight is added, which greatly enhances the recognition of the vehicle.

From the side, the new car uses angular and slightly raised front and rear wheel eyebrows, together with dense spoke rim shape, making this car stylish and hard core. At the same time, the car also adopts the popular suspended roof design, together with the black roof luggage rack, which not only improves the practicability of the vehicle, but also enhances the sense of hierarchy. In the rear part, the new generation Shengda adopts a brand-new design shape, which tends to be vertical in the shape of the rear cover. the addition of H-shaped taillights on both sides also echoes with the front of the car, and the steering light is located at the lower bumper. The rear window has a pretty good view.

In terms of size, the length, width and height of the new car are 4830/1900/1770mm, wheelbase is 2815mm, positioning is still medium-sized SUV, providing 5-seat and 7-seat layout options. Compared with the old models, the height of the new Shengda has increased 60mm, while other aspects have declined, including a reduction in wheelbase 50mm.

In the interior part, the fifth generation Shengda is similar to the 11th generation Sonata, but with more straight line design, echoing the appearance, the center console uses an integrated screen design consisting of a 12.3-inch dashboard and a 12.3-inch central control screen. the three-spoke multi-function steering wheel, the through air conditioning outlet and the 6.6-inch touch screen below further optimize the convenience of operation while driving. In addition, the new car also adopts a shifter structure, which further saves the space under the center console to set up a water cup holder and a wireless charging board.

In the power part, the new car will be equipped with the power combination of 2.0T+8AT, in which the maximum power of 2.0T engine is 182kW and the peak torque is 353N ·m. In terms of suspension structure, after using the front McPherson independent suspension and the rear multi-link independent suspension, there is a non-full-size spare tire under the spare car.

After the new Shengda is made in China, the wheelbase is not lengthened, which is based on cost considerations or product confidence is unknown. However, from the perspective of actual space experience, the performance of the new Shengda is not inferior to that of its competitors, and for Bihananda, especially the rich storage space in the front row, it is even better than some Japanese rivals with the same level of main space practicality.

As a medium-sized SUV, Shengda's competitors include Toyota Hanlanda, Ford Ruijie and other joint venture medium-sized SUV. Before that, Hanlanda occupied the joint venture medium-sized SUV market for a long time, and the rest of the brand models mainly competed for market share by price reduction. However, Toyota Hanlanda's life is not as easy as it used to be. Domestic medium-sized SUV products such as Chuanqi GS8, Harvard fierce Dragon MAX and BYD frigate 07 are also gradually increasing. They have also become more direct rivals of Shengda and Hanlanda. Retail data show that Hyundai Shengda sold only 366 vehicles from January to July 2024, a dismal figure.

Although Hyundai is selling well in the US market and is the third largest car company in the world, Beijing Hyundai, as a joint venture, has poor sales in China. At present, the penetration rate of new energy vehicles has exceeded that of fuel vehicles, and the future growth potential of the Chinese market also depends on new energy vehicles, while Beijing Hyundai, which currently sells very few new energy vehicles, can be said to be one of the joint venture brands with the slowest transformation. at the same time, the lack of competitiveness of fuel vehicles compared with the brands of the same industry has led to a continuous decline in sales, and dealers have to sell cars at a loss in order to complete the manufacturer's sales task.

Hyundai Group is speeding up its adjustment in China. In the Chinese market, Hyundai will sell eight models from the current 13, and plans to sell high-end models such as the Genisseth in Shanghai. In addition, in order to enhance the damaged brand image, Hyundai will focus on high-performance models. According to the plan, Beijing Hyundai will realize the full hybrid of fuel vehicles in 2025, and build a hybrid product matrix of one MPV, two cars and three SUV models in the next 3-5 years, reaching the annual production and sales scale of 300000 hybrid products.

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