AutoBeta(AutoBeta.net)08/31 Report--

Qin Lihong, president of Xilai, once again talked about the previously hotly debated weekly auto sales list at the Chengdu auto show on Aug. 30. Qin Lihong said: "the weekly data of compulsory insurance are not the sales data of every family, and the publication is not encouraged in the Anti-unfair Competition Law" and "the data we have come every week are incorrect and inaccurate." At the same time, Qin Lihong also said that the weekly car sales list is the weekly insurance data, not sales data, and there is a big difference between the two.

In fact, this is not the first time Qin Lihong has expressed his views on the weekly car sales list. As early as July 27, Qin Lihong said, "our brand is not authorized, why use our brand to issue the weekly list, whether our brand can be scratched out." At the same time, said: "Weekly data is not rigorous, we have never authorized any organization to publish the Weekly list, this data has never been recognized by us, in the company's internal Weekly sales figures are only four or five people know, call on the relevant departments to control." Li Bin, CEO of Xilai, said that the financial reports are all quarterly, and the release of weekly sales list data is not rigorous, but also intensified the competition.

Besides the comments made by Qin Lihong and Li Bin of Lulai on the weekly sales list, Ma Lin, vice president of Lulai, also "shouted" Li Xiang, CEO of ideal car, on Weibo, saying: don't engage in low-level rolls. The weekly list is more or less a bit of a low-level inner volume. I want to stop!

In addition, Ma Lin also pointed out that each enterprise publishes the audited delivery volume every month, and this monthly figure can basically reflect the operation of automobile companies, which is more effective for users to understand the market situation and help consumers make decisions. However, the weekly list interferes with the normal operation of enterprises. "Huawei and ideal are currently selling well in the field of extended range. Weilai and Tesla sell well in the field of pure electricity. however, products of different prices, different categories, and whether they have fuel tanks are put on the same list, which can not reflect the objective situation of the market. The list must be reasonable and comparable with each other."

In addition to Xilai auto executives' dissatisfaction with the weekly sales list, Yang Xueliang, vice president of Geely, also commented on Weibo, saying he was also opposed to publishing the weekly sales list. In addition, Peng executives also expressed their views on the weekly sales list last month. Huang Honglin, general manager of Xiaopeng auto product marketing, once quoted the weekly sales data released by ideal car as saying: "Please pay attention to the official information, the roadside agency is really not very reliable."

He Xiaopeng, the CEO of Xiaopeng, recently made comments on the weekly sales list at the press conference of Xiaopeng's AI smart driving technology. The smart driving environment in the US is significantly different from that in China, and the US industry is more focused on how to improve end-to-end smart driving solutions, it said. However, when I returned to China, I found that my competitors were still busy making sales lists, thinking only about how to make money rather than technological innovation and breakthroughs. This is not what technological competition should look like.

It is worth mentioning that the release of the "Weekly sales list" is the earliest ideal car. The weekly sales report of ideal car has been released since the fourth week of March 2023, with sales figures of the week before every Tuesday. For data sources, "Sinochem data Terminal Retail data" will be marked in the list. So far, ideal has stopped releasing weekly sales lists twice. The first stop was in May 2023. Li, CEO of ideal car at that time, wanted to post on his personal Weibo: "it is a pity that I was reported by many peer complaints, so last week (May 8-May 14) I was temporarily unable to release real insurance data."

The second suspension of the weekly sales list was in 2024. At that time, the hair was cut off for seven weeks in a row. Of course, the suspension of the weekly sales list has something to do with the failure of sales of its blockbuster model MEGA. In May, July, 2024, the ideal car resumes its weekly sales list. At that time, ideal car ranked first in sales of new power brands in this weekly list.

On resuming the weekly sales list, ideal Motor responded in May: "after stopping the list, many users who buy cars in stores will ask about the sales of ideal cars of front-line partners. Product sales are an important basis for many users to make purchase decisions, and first-line partners need real data to explain to users. In addition, during the period when we stopped issuing the list, there was all kinds of sales information in the market, which caused us to deal with a lot of related inquiries. For the sake of consistency in external communication, we decided to resume the release of the sales list. "

Ideal has not made a positive response to the recent comments made by auto executives on the weekly sales list, but the weekly sales list continues to be released. Li Xiang, an ideal car CEO, shared an illustration of a fable on July 30 in his personal moments and matched it with a "Shh" meme, suspected of responding to the Weekly list incident.

As for the operation of continuously updating the weekly sales list of ideal cars, some industry insiders pointed out that this is actually a "marketing tool" that allows consumers to see the position at the top of the ideal sales list from the weekly list data. to strengthen users' impression of ideal car sales.

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