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Emergency call! NIO responds to "bankruptcy"

2024-09-17 Update From: AutoBeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)09/01 Report--

The Ministry of Justice of Weilai said in a statement on its official account on Wechat on Aug. 31 that it noticed the sudden appearance of false information about "Weilai declaring bankruptcy" on the Internet, which was then maliciously spread and suspected of breaking the law seriously. In this regard, Xilai Motor has called the police and will take other legal measures to investigate the legal responsibility of those who plan, manufacture and spread this rumor.

It is understood that yesterday, the network appeared # Weilai declared bankruptcy # false information, but it is no longer possible to check the specific source of sales. In response to this false news, Weilai stressed: "the Internet is not a place outside the law, and the development of the automobile industry needs healthy competition. For such acts that have no bottom line, insult intelligence and maliciously slander their reputation, Weilai will actively take legal action to safeguard their legitimate rights and interests and legal dignity."

As a representative of the new power of car-building, as early as at the scene of the 2023 Guangzhou Auto Show, Qin Lihong, co-founder and president of Weilai, pointed out that it was impossible for Weilai to close down. "the current market is full of huge opportunities, and higher requirements have been put forward for every company," he said. "in the face of the current market opportunities, we should not only strive to seize it, but also maintain strategic concentration. Weilai will not fail, and it is impossible to close down. Please rest assured to buy and experience the cars that come, and believe in the products and services of all China's new energy brands."

According to the data, Xilai Motor was founded in November 2014, founded by Li Bin. In April 2016, Xilai reached a strategic cooperation of 10 billion yuan with JAC; in the same month, it invested 3 billion yuan to establish a high-performance motor production base in Nanjing; then, in July, the JAC New Energy vehicle cooperation project was launched, and in November of that year, Ulay officially launched the English brand "NIO", the new LOGO and its first pure electric supercar EP9 in London.

Today, it has been about ten years since the establishment of Weilai, and Weilai's products have also formed ES8, ES6, ES7, EC6, EC7, ET7, ET5, ET5T and other models, covering medium and large SUV, medium-sized SUV, medium-and large-sized cars, medium-sized cars, with prices of more than 300000 yuan, pointing directly to BMW, Mercedes-Benz and other traditional first-tier luxury brand markets. In December last year, the declaration information showed that the tail marks of all the models of the whole series of Lai cars had been changed from the earlier "Jianghuai Weilai" to "Weilai", which also meant that the rear signs of Lulai cars would be replaced with the word "Weilai". ‍

Data show that from January to July this year, Xilai delivered a total of 107924 new cars, an increase of 43.85% over the same period last year, of which sales from May to July were 20544, 21209 and 20498 respectively, more than 20,000 for three consecutive months, but still lagged significantly behind the ideal car.

It should be noted that although there has been an increase in sales of Lulai cars, losses continue to increase. So far, Xilai has not released its second-quarter results. According to the first-quarter financial report, the total revenue of Lailai was 9.909 billion yuan, down 7.2% from the same period last year, of which automobile sales were 8.381 billion yuan, down 9.1% from the same period last year; the quarterly net loss was 5.185 billion yuan, an increase of 9.4% over the same period; during the reporting period, the gross profit margin of Lilly was 4.9%, 1.5% for the same period, 9.2% for cars and 5.1% for the same period.

However, Li Bin made it clear that Weilai would not do the thing of "selling one car for losing another" and had to consider "earning money to support his family." For Weilai, the focus of development in 2024 is still the listing of the Ledao brand, while ensuring the market increment of the Weilai brand. Ledao Automobile is a Quanxinzi brand of NIO Motors, which is different from the high-end positioning of the Ledao brand.

The Ledao brand was officially launched on May 15. The price of its first model, the Ledao L60, is expected to start at 219900, and the new car will be available in September. At the previous press conference, Li Bin said that the Ledao brand wants to redefine the new standard for family cars, and the Ledao L60 will be marked with Tesla Model Y after its launch. There is no doubt that, as a new brand, Ledao Motors will undertake the important task of boosting the sales and market share of Weilai cars. Whether the Ledao brand can sell more cars and get rid of the loss remains to be seen.

At present, the competition in the automobile market is particularly fierce, especially since 2024, the new forces of car-building and new cars have been listed on the market, which makes the competition in the new energy automobile industry more and more fierce. A few days ago, he Xiaopeng, chairman of Xiaopeng Automobile, pointed out that there may be only seven mainstream brands in China in the next 10 years.

At present, the pattern of the new energy vehicle track has not yet been finalized, and the reshuffle of the survival of the fittest in the industry is still under way. No one knows who can go faster and farther in the future. After all, there will not be a permanent winner in the market. What is certain is that with the intensification of competition in the field of new energy vehicles, the market share will gradually be concentrated in the head car enterprises, while the car companies that lack hematopoietic ability and the products do not have enough bright spots will shuffle out one after another.

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