AutoBeta(AutoBeta.net)09/04 Report--

On September 1st, BYD announced its latest August production and marketing KuaiBao. Data show that BYD produced 366973 vehicles in August, up 28.8% from a year earlier. Automobile production totaled 2319858 vehicles from January to August, an increase of 26.57 percent over the same period last year. BYD sold 373083 vehicles in August, up 35.97% from a year earlier. From January to August, car sales totaled 2328449, an increase of 29.92 percent over the same period last year. In August, overseas sales of new energy vehicles were 31451.

As far as brands are concerned, most of BYD's sales come from dynasty and ocean.com, which had a bright sales performance in August. BYD Automotive Dynasty and Ocean Network sold a total of 355679 vehicles in August, accounting for almost most of BYD's sales. Of these, Chaochao sold 178040 vehicles in August, with a cumulative sales of 1132867 from January to August. The highest-selling model of Daozhao.com is Qin, which sold 70457 vehicles in August, while other models of Han, Tang, Song and Yuan sold 17029, 12069, 36306 and 42179 respectively in August.

Ocean.com sold 174892 vehicles in August, mainly from seagulls, seals and Song PLUS, which sold 40949, 54835 and 40487, respectively. In addition to the sales of these models, the sales of Oceannet Dolphin and Destroyer 05 also exceeded 10,000, with sales of 15164 dolphins in August and 15333 in August. Then there is the Sea Lion 07 EV, which sold 7023 vehicles in August. Since 2024, two major brands, BYD Dynasty and Ocean Network, have launched a number of glorious models one after another, and the price has even dropped to 100000 yuan. The listing of a number of new cars has also played a certain role in promoting sales.

It is worth mentioning that with the exception of Dynasty and Ocean, BYD's sales in August doubled compared with the previous month, with the largest increase. The sales of equation leopards were 4876 in August and 1842 in July as a reference. Equation Leopard, a brand new brand under BYD, announced its brand name in June last year. The brand is positioned between momentum and looking up, focusing on luxury and personality style. The first model, Leopard 5, was also launched in November last year, with a new car positioning medium-sized SUV, launching a total of three models with a price range of 28.98-352800 yuan.

Of course, the auto industry is concerned that the surge in sales of equation Leopard in August may have something to do with its July price cuts. On July 29th, equation Leopard officially announced that the price of the whole series of equation Leopard 5 was reduced by 50, 000 yuan, and the price range was reduced to 23. 98-302800 yuan from 28. 98-352800 yuan.

The momentum brand is the brand that BYD laid out to enter the high-end market in 2022, focusing on the high-end market in the range of 30-500000 yuan. At present, Tengli brand has D9, N8 and N7 models on sale, of which most of the sales source of Tengli comes from Tengli D9. According to the data, Tengli sold 9989 vehicles in August, including 9181 Tengli D9 and 808 N7. For the follow-up product development planning of the momentum brand, the momentum aspect has revealed that a number of models will be launched in the follow-up.

On August 20, Tengli Z9 GTZ9, the latest model of Tengli, opened its pre-sale. The prices of the two models range from 359800 yuan to 389800 yuan. With the arrival of new models, the follow-up sales of momentum cars will also increase. For the pre-sale sales of Z9GT and Z9, Zhao Changjiang, general manager of Teng Teng sales Division, once revealed that 24-hour orders for Teng Teng Z9GT and Z9 have successfully exceeded the one-month sales of mainstream luxury cars at the same price.

Finally, let's take a look at the brand, which sold 310 vehicles in August, down 129 from July. Looking up to the brand is a new high-end new energy brand launched by BYD in November 2022. The first model, U8, will be launched in September 2023 and will be positioned as a high-end hard off-road SUV with a price of 1.098 million yuan. At present, the brand's sales mainly come from U8 models. However, sales of the brand will improve as the second model looks up to the U9 when it starts delivery last month.

According to the official plan, the target for 2024 is 4.5 million-5 million vehicles, and BYD has achieved 51.74 per cent of its annual sales target in terms of 4.5 million vehicles. With the help of a number of new cars in the next few months, it should not be a problem to meet annual sales targets.

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