AutoBeta(AutoBeta.net)09/06 Report--

Recently, at the Chery iCAR booth at the 2024 Chengdu Auto Show, some car models made large-scale actions and were accused of "edging" and vulgar marketing.

According to videos posted on the Internet, the models accused of brushing the edges were not inappropriate in their dressing style, but made various small movements at the scene. One female model wore blue suspenders and white shorts and made various movements on the roof of the car, attracting a large number of viewers to watch and take photos. For a time, it was unknown whether the one on display was a car or a person. It is understood that the controversial female model is Internet celebrity "Xiaowu Tina", which has 1.371 million fans. Her main business mentioned that it will "debut at the Chery ICAR booth at the Chengdu Auto Show from August 29 to September 8. The blogger has not yet publicly responded.

Some netizens thought,"There is no problem with the model's dressing style. There are many people on the street who wear it like this, but some of the small movements really don't look appropriate. It is understandable that companies want to come up with new tricks to attract people, but this method is too inappropriate. "Some netizens also said," The car model show is originally part of the auto show. Everyone likes to watch it because it is quite attractive. There is no need to make a fuss about it? "

On September 5, Chery Automobile's customer service staff told the media that the relevant situation had a negative impact on the brand, and feedback had been provided to the manufacturer. The manufacturer would make a unified reply and could pay attention to the subsequent announcement issued by Chery Automobile. On the same day, Chengdu International Auto Show staff responded that "superiors are handling this matter seriously."

It is understood that iCAR was released on the eve of the 2023 Shanghai Auto Show. It is Chery Automobile's first new energy vehicle brand. The iCAR GT (concept car) and iCAR03 were released at the auto show. The iCAR03 is the first model of iCAR, with a price range of 129,800 - 185,800 yuan. It is positioned as a hard-core pure electric SUV and is built based on the i-MS Multi-Rubik's Cube New Energy Architecture.

In increasingly competitive automobiles, car companies will rack their brains to use some novel methods to attract attention, and use various methods to make their brands stand out, attract audience attention and promote payment. However, Chery iCAR's approach still makes many netizens feel a bit "overdone." Of course, it is still unknown whether this was a personal behavior of the model or was arranged by Chery iCAR.

In short, although large-scale performances can attract attention to a certain extent, they also bring many negative impacts. The auto show is not only a place to showcase automobile products, but also a stage to showcase new technologies and automobile culture. We should pay more attention to the guidance of social morality and cultural values and jointly create a healthy, harmonious and civilized auto show environment.

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