AutoBeta(AutoBeta.net)09/09 Report--

On the evening of September 8, Toyota China Media Service Center "talk and laugh Fengsheng Bar" released an online message to refute rumors. Among them, for "Akio Toyoda angrily denounced the price increase behavior of Chinese dealers?" Toyota China refutes the rumor that Akio Toyoda himself did not make such a comment. At present, the specific source of information can no longer be viewed on the network.

Toyota said in the refutation of rumors: "together with the inexplicable information that the wrong object does not know where the wind comes from, even if we search the whole network, we can not find the origin of the original audio and video." the news seen on the Internet is a shift of flowers and trees, and the reporting time is not uniform. Obviously, this once again lowers the bottom line of 'self-media', which is an act of attracting attention and malicious rumor-mongering. " At the same time, Toyota also pointed out that it deeply condemns some "media" who abandon professional ethics, create rumors or work as rumor porters, and pay tribute to most of the media that abide by the bottom line and adhere to the facts. In the era of traffic, what to do and what not to do is more precious.

Akio Toyoda, 67, the grandson of Toyota founder Kiichiro Toyoda, joined Toyota in 1984, joined Toyota's board of directors in 2000, became executive vice president in 2005, and became Toyota's chief executive in 2009. He left office for 13 years until he stepped down in April 2023 and was replaced by Takeshi Sato. Later, Akio Toyoda took over as chairman of Toyota. In July, Mr. Toyoda said in an interview that he might not be re-elected as a director if shareholder support for him continued to decline at the rate of this year. According to Toyota, Akio Toyoda won only 72% of the vote, the lowest among the 10 board members, compared with 85% in 2023 and 96% in 2022. Akio Toyoda admitted in an interview, "if you continue to decline at this rate, you may not be re-elected as a director next year."

Akio Toyoda, who is notoriously conservative about the electrified transformation, has repeatedly launched attacks on electric cars that have attracted attention. At the beginning of the year, Akio Toyoda said: "No matter how much progress electric vehicles have made, hybrid vehicles, fuel cell electric vehicles and hydrogen fuel vehicles will still account for 70% of the market sales." And stressed: "the engine will stay." In short, Akio Toyoda thinks pure electric cars account for only 30% of the market. It is worth mentioning that with the gradual rise of the market share of new energy vehicles in the global car market, the performance of Toyota, which is conservative to electrification, is not satisfactory in the electrified market, and the advantages accumulated in the era of fuel vehicles are gradually exhausted.

Toyota sold 858000 vehicles worldwide in July, down 0.2 per cent from a year earlier, according to the data. Of these, Toyota sold 140300 vehicles in Japan, down 0.6 per cent from a year earlier, 717600 in overseas markets, down 0.1 per cent from a year earlier, and 143400 in China, down 6.1 per cent. As one of Toyota's important markets in China, Toyota's sales in China have declined for seven consecutive months by the end of July, including 152100 vehicles in August, down 13.5 per cent from a year earlier.

Toyota plans to sharply slow its electric vehicle production, cutting its global production forecast for 2026 to 1 million vehicles, about 30 per cent lower than previously announced sales forecasts for the same year, according to the latest report. According to the new plan, Toyota aims to produce just over 400000 electric vehicles by 2025 and more than double production next year.

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