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On Sept. 6, Genisse's new GV70 model opened for pre-sale, and the new car is located in medium-sized SUV. A total of two models have been launched, with a pre-price range of 298000 yuan to 398000 yuan, which will be officially launched next month. Compared with the price of the current GV70 model, the pre-sale price of the new model has been reduced by 31800 yuan. As a reference, the price of the current GV70 model is 329800 yuan-405800 yuan.

In terms of appearance, as a medium-term change, the official has launched two appearance kits in terms of appearance, and there will be some differences in the location of the net. Among them, the appearance of Fengya kit is luxurious, the front face is equipped with a family-style wide grille, and the interior is decorated with chrome-plated diamond, which makes the front face of the vehicle look luxurious. The rear bumper position hides the exhaust tailpipe.

The appearance of the sports kit, the front face with a similar hidden net, with split headlights on both sides, the double-layer headlights design adds a lot of layering to the front face of the vehicle. The rear part is also equipped with a bilateral single exhaust pipe and a 21-inch accolade wheel hub, which greatly highlights the sports flavor of the vehicle.

In terms of interior decoration, it is also different. The interior of the Fengya suite focuses on the luxury atmosphere, and the color matching in the car is simple, with a circular steering wheel, with the popular 27-inch OLED suspension horizontal screen design, electronic shift and so on. The interior of the sports kit focuses on the sports style, with black and blue interiors and a flat-bottomed steering wheel, which greatly improves the sense of movement in the car.

In terms of body size, the new car has a length, width and height of 4715x1910x1645 mm and a wheelbase of 2875 mm. In terms of configuration, the new car is equipped with AR live navigation, HUD, fingerprint identification system, front and rear independent air conditioning, one-button linkage sound, smart key to start the vehicle, 14 driving aids, atmosphere lights and other functions.

In terms of power, the whole department is equipped with a standard 2.5T four-cylinder turbocharged engine, with a maximum power of 224 kilowatts, a peak torque of 422 Nm and a zero acceleration of 6.1 seconds. It matches the 8-speed automatic transmission and is equipped with full-time four-wheel drive system and e-LSD electronic limited slip differential. Except for entry-level models, all provide four-wheel drive system. As for competitors, the new car will compete with Audi Q5L, Volvo XC60 and other models after its launch.

The brand GENESIS, which is actually an independent luxury brand founded by Hyundai Motor Group in 2015 and officially entered the Chinese market in April 2021, may be new to some people. After entering the Chinese market, Genisse has also launched a number of models, but unfortunately the sales of these models are not very satisfactory. Statistics show that in 2022 and 2023, Genisseth sold 1457 and 1558 vehicles in China, respectively. At present, G70, GV80, GV70, GV60, G70, GV80 and other models are on sale in the Chinese market, but none of them are eye-catching.

Of course, the poor sales of Genisis in China has something to do with its low brand awareness and high pricing. Although the Genisse brand has been in the Chinese market for three years, many consumers are still not familiar with it. In addition, positioning as a luxury brand, the price compared with the same level, there is no special advantage. In addition, in recent years, the sales of Korean Hyundai cars in China are also declining year by year. In this context, it is also difficult for Genisay to reverse the decline in sales.

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