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On September 6, Sharp announced that it would officially enter the electric vehicle market and planned to launch a number of electric vehicles in the future. At the same time, it was revealed that a concept electric vehicle called LDK + will be unveiled at the technology show to be held on September 17. According to official sources, the concept car uses AIoT technology, which combines artificial intelligence (AI) and the Internet of things (IoT). It is also equipped with solar cells and energy storage batteries, and the rear of the car will also be equipped with a large LCD screen and rotating rear seats, which can be used as a cinema. Judging from the pictures released by the government, the LDK + concept electric car is more square in appearance, a bit like a minibus.

When it comes to entering the electric car market, officials say Hon Hai's EV platform can be used to develop its electric vehicles and start selling them later. Taneya Mototaka, chief technology officer of Sharp, expressed his belief that electric vehicles can be further developed as the world moves towards a carbon-free society. In addition, it is pointed out that the electric car is regarded as a room, and the 'LDK+' is designed to create value even when the vehicle is not driving. "

Data show that Sharp is a Japanese household appliance company, which mainly produces televisions, washing machines, refrigerators and other household appliances. It was founded in 1912 by Tokuji Hayakawa, and its head office is located in Osaka, Japan. In April 2016, Japan Sharp was acquired by Taiwan's Hon Hai Group and became a subsidiary of Hon Hai. At that time, Hon Hai invested 288.8 billion yen to buy Sharp common shares and held a 66 per cent stake. At the same time, it also spent 99.9999 billion yen to buy Sharp special shares, a total of 388.8 billion yen (about 22.47 billion yuan) to acquire more than half of Sharp.

It is worth mentioning that the sales of joint venture televisions in China have been declining since 2024. As the four major joint venture TV brands, Sony, Samsung, Sharp and Philips sold less than 100000 units in the latest August. Of the cumulative sales from January to August, the total sales of the four brands are only 700000. It fell 20% from the same period last year. According to Sharp's latest second-quarter results, revenue in the second quarter of this year was 531.9 billion yen (about 26.4 billion yuan), down 1.7 percent from 541.2 billion yen in the same period last year. The consolidated operating profit was a loss of 5.8 billion yen (about 290 million yuan), compared with a loss of 7 billion yen in the same period in 2023, while the combined gross profit was a loss of 10.1 billion yen (about 503 million yuan). The consolidated net profit was a loss of 1.2 billion yen (equivalent to about 60 million yuan).

Or against the backdrop of poor sales, shrinking market share and declining revenue. Sharp had to find another way to enter the electric car market. At present, the market of new energy vehicles is developing rapidly, and new energy vehicles have become the direction of many giants. For example, Baidu, Foxconn, Evergrande and Xiaomi have all announced cross-border car-building, setting off a wave of cross-border car-building. However, it is worth mentioning that it is not easy to build cars, and it is even more difficult to build cars across the border. With many giants marching into cross-border car building, the threshold for entering the bureau to build cars is also much higher than before, which accelerates the survival of the fittest.

Although Sharp has no relevant experience in building cars. But in fact, in recent years, parent company Hon Hai Group has also made relevant plans on the electric car track. Prior to this, Chairman Hon Hai has affirmed that electric cars are the direction of future development. It said that Hon Hai will continue to expand its customer base, seek the participation of existing car factories and new car factories, and assist customers in mass production and expansion. It is planned that by 2025, Hon Hai aims to have a 5 per cent market share and a production target of 500000 to 750000 vehicles, of which OEM's revenue contribution is expected to exceed half. Look at the official blueprint is very optimistic, but now the new energy vehicle market competition is becoming more and more fierce, Sharp's subsequent launch of electric vehicles will also face cruel challenges.

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