AutoBeta(AutoBeta.net)09/11 Report--

Retail sales in the domestic passenger car market were 1.905 million in August 2024, down 1.0 per cent from a year earlier and an increase of 10.8 per cent month-on-month, according to the Federation of passengers. Among them, retail sales of new energy vehicles passed the million mark for the first time, reaching 1.027 million units, up 43.2% from the same period last year and 17.0% month-on-month. The domestic retail penetration rate was 53.9%, reaching an all-time high after the first penetration rate exceeded 50% in July.

Judging from the retail sales list of new energy manufacturers in August, the top 10 car companies on the list are all common brands. they are BYD Automobile, Geely Automobile, Tesla China, SAIC GM Wuling, Changan Automobile, ideal Automobile, Chery Automobile, Cyrus Automobile, GAC Eian, and Zero cars. Among them, GAC Ean is the only car company with a double-digit year-on-year decline, down 37.3% from the same period last year; Tesla China is down 1.9% from the same period last year, and the rest of the models have increased to varying degrees.

First, let's take a look at GAC Ean. Sales in August were 32700, down 37.3% from the same period last year, with a particularly significant decline. The cumulative sales in the previous eight months were 226800, down 26.0% from the same period last year, which is also the highest decline on the list. As GAC GROUP's new energy brand, so far, Guangzhou Auto EA's models for sale include AION Y, AION S, AION V and AION LX, with AION Y and AION S being the main sales force, with retail sales of 235700 and 220900 respectively in 2023. In the past few years, relying on two low-cost models, AION Y and AION S, GAC Ean has occupied almost half of the ride-hailing market. Now the online car-hailing market is gradually saturated, and the inner volume of the "price war" has also made GAC Ean lose its price advantage. The latest August figures show that the two cars sold 15200 and 12200, respectively, while the AION V and AION LX sold only 3779 and 33 respectively.

Tesla's August sales in China were 63500, down 1.9% from a year earlier, including 45300 for Model Y and 18100 for Model 3. Tesla's cumulative sales in China in the first eight months of this year were 38800, down 0.6% from a year earlier, with a market share of 6.5%, a far cry from BYD's 34.6%.

BYD continued to top the list with 379600 vehicles in August, being the only brand on the list that sold more than 300000 vehicles. Cumulative sales for the year were 2.0799 million, up 27.8% from a year earlier, with a market share of 34.6%. As the largest new energy car manufacturer in China, BYD now has an absolute leading position in the global car market, and has laid out the BYD brand, momentum, equation Leopard, and look up to the four major brands. At present, its main source of sales still depends on the dynasty net and ocean net in the BYD brand. At present, equation Leopard and look up to the two high-end brands still play a role in enhancing the image and value of the brand.

Overall, the most prominent performer on the list was Selis, which rose 912.3 per cent in August from a year earlier to 33500 vehicles, while cumulative sales in the previous eight months were 253600, up 659.4 per cent from a year earlier. The growth of Selis car sales is inseparable from the core brand-AITO. The models on sale in AITO include M5, M7 and M9. Yesterday, the M9 five-seater version went on the market with a price of 46.98-569800 yuan. At the press conference, Yu Chengdong said that more than 130000 M9 vehicles have been on the market for more than eight months, topping the sales of more than 500000 luxury models in China for five consecutive months. With the launch of the new model, it remains to be seen whether the car can achieve better sales results in the future.

In addition, Chery also had a good increase in August, up 251.5% from a year earlier to 36100 vehicles, while cumulative sales in the first eight months were 188400, up 213.1% from a year earlier.

Ideal car is the only car company on the list in the "Wei Xiaoli" camp. In fact, "Wei Xiaoli" has parted ways since 2023, especially since 2024, ideal car has long been at the top of the list of new car-building forces in terms of sales. Data show that ideal car sales in August were 48100, up 37.8% from a year earlier. As a reference, Xilai and Xiaopeng sold 20200 and 14000 cars respectively in August. In August, the second-tier new power brand Zero cars also entered the list, with sales of 28000 vehicles, an increase of 97.4 percent over the same period last year, while Nahu cars missed the list, at 11000 vehicles, down 9.07 percent from the same period last year.

In addition to the above-mentioned car companies, including Geely Automobile, SAIC General Motors Wuling and Changan Automobile also increased to varying degrees in August, up 66.0%, 78.3% and 36.5% respectively from the same period last year, ranking second, fourth and fifth respectively.

Overall, the performance of a number of car companies in the car market in August was relatively strong. The Federation said that domestic wholesale sales of new energy were much lower than retail in August, but terminal sales of new energy vehicles showed a better-than-expected acceleration. With the arrival of Jinjiu Silver Ten, it is expected that the new energy market will usher in a more fierce share battle, when sales may have a more significant increase. Data show that from January to August this year, retail sales in the domestic passenger car market totaled 13.472 million units, an increase of 1.9 per cent over the same period last year. Among them, retail sales of new energy vehicles were 6.009 million, an increase of 35.1% over the same period last year.

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