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Unexpectedly, Passat will be popular because of the "Yunnan Cross Bridge Rice Noodle"!

On the evening of September 10th, the new SAIC-Volkswagen Passat Pro 380TSI was officially launched, with a guiding price range of 19.99-239900 yuan and a time-limited price of 18.99-223900 yuan. At the scene, SAIC-Volkswagen claimed that the Passat Pro is a "super smart fuel car", "intelligent beyond luxury brand fuel vehicles, comparable to mainstream new energy".

In order to demonstrate the effect of SAIC-Volkswagen in conjunction with iFLYTEK and Baidu Wenxin to empower the intelligent cockpit of Passat Pro, Fu Qiang, general manager of SAIC-Volkswagen, confidently demonstrated the function at the press conference. However, a seemingly simple press conference reflects the embarrassment of SAIC Volkswagen to follow the trend in the intelligent era. At the press conference, Fu Qiang asked Passat Pro: "Hi! Passat, what's the story of Yunnan Cross Bridge Rice Noodle?" Passat Pro's car didn't respond for as long as 10 seconds. As a result, Fu Qiang repeated the question, but Passat Pro did not answer the question: "everyone has different needs for the angle of the seat back, but it is not better to lie flat. According to the data, the angle of the seat back is between 22 degrees and 32 degrees is the golden comfort zone for Chinese consumers."

In the current automobile market, it is perfectly normal to show the intelligence of the products at the press conference, especially in the fuel vehicle market, they are eager to catch up with the mainstream new energy vehicles. They will shout the slogan "comparable to the mainstream new energy" and "comparable to the new forces of car-building", but the actual performance is not satisfactory. From the intelligent overturning of the Passat Pro car show, it is not difficult to see that SAIC Volkswagen still needs to make up for its shortcomings in intelligence, although it is known as a "super smart fuel car", but it does not live up to its name.

It is understood that Passat Pro intelligent voice is empowered by Baidu, jointly created by Applied Ecology and Tencent, and Zhichi adopts DJI binocular vision scheme. In addition to intelligent voice overturning at the press conference, the upper limit of the smart driving scheme given by DJI is not high, far less than the urban area where many new energy sources are already involved, and can only be used on highways.

In this regard, some netizens said that SAIC Volkswagen is very real, at least the demonstration link is not recorded in advance, there is a deficiency in order to make up for the deficiency. Some netizens think that this is simply a large-scale social death scene! The rollover shows that without enough data testing, there can be problems with the most basic speech recognition, not to mention the driving assistance system.

In fact, it is not easy for fuel vehicles to compete with mainstream new energy vehicles in intelligence, because the electrification properties of fuel vehicles have determined their lack of advantages in intelligence. For example, the intelligent driving system needs a large number of sensors and lidar to collect a large amount of data, as well as stronger vehicle chips to process data. The operation of these hardware and software requires a lot of electricity. The power of the fuel car close to the battery cannot be supported at all. Of course, under the intelligent drive, the traditional fuel vehicle is indeed more convenient to drive, and the oil car with auxiliary driving only needs to hold the steering wheel gently, but compared with the mainstream new energy vehicles, the intelligent response and function of traditional fuel vehicles are really difficult to compare.

However, Fu Qiang believes that intelligence does not have much to do with the form of energy. The space shuttle burns kerosene, do you say it is not smart? The warship burns diesel. Do you think it's not smart? When we did the Pro trilogy, we felt that the market was no longer invested in traditional energy, and we thought it was an opportunity. If the intelligence of fuel vehicles can be done well, it should be a blue sea market.

Let's talk about the Passat. As a medium-sized car owned by SAIC-Volkswagen, it actually performs quite well in the current market. In the first eight months of 2024, the Passat sold a total of 144500 vehicles, making it the best-selling medium-sized car, followed by Mercedes-Benz C-Class and Maiteng with 112200 and 101400 respectively. However, in August, Passat was overtaken by BYD Qin L and Seal 06, with monthly sales of 36000 and 32900, while Passat sold 21500, its best sales except in January. this achievement is still very eye-catching in the fuel car market, but compared with the booming new energy vehicles, Passat still lacks room for improvement.

From the launch of the Passat Pro, it is not difficult to see that SAIC Volkswagen is very eager for sales growth. The new Passat Pro 380TSI is officially launched with an instructional price range of RMB 19.99-239900 and a time-limited price of RMB18.99-223900, which is lower than that of its sister model Mai Teng, which ranges from RMB20.99 to RMB 246900.

In addition to the strong price, the Passat Pro also uses intelligence as a selling point to attract consumers. Unexpectedly, the Passat Pro, known as the "super smart oil car", made a low-level mistake in speech recognition, which will more or less affect the market's impression of the Passat car. It is not difficult to see that SAIC Volkswagen hopes to apply intelligence to more oil vehicles, such as the newly launched Tuguan L Pro, but judging from the current performance of SAIC Volkswagen, it still has a long way to go to make fuel vehicles smart.

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