AutoBeta(AutoBeta.net)09/12 Report--

On September 12, Guangzhou Auto Honda announced that the 2025 colorful and comfortable version was officially on the market, with an guiding price of 122900 yuan. Compared with the price of 2023 models, the 2025 colorful and enjoyable version can be regarded as a new low-end version. As a new model, the new car will be equipped with richer technology and comfort configuration on the basis of the existing version, and will still be powered by a combination of 1.5L naturally aspirated engine and CVT gearbox.

From the configuration point of view, the guide price of the 2025 colorful Smart comfort Edition is between the 2023 colorful Smart Elite Edition and the science and technology version, which belongs to the new sub-low-end car model. In terms of configuration differences, compared with the 2023 colorful Smart Elite version (minimum), the 2025 colorful Smart comfort Edition adds streaming media inner rearview mirror, fabric / leather double seat, keyless entry system, rear vent, 10.1in multimedia display, CarPlay/HiCar/CarLife wireless, wired interconnection, etc., with an increase of 3000 yuan compared to the elite version.

Compared with the 2023 colorful Smart Technology version, the guide price of the 2025 comfortable version is reduced by 7000 yuan, reducing the number of Honda SENSING (ACC adaptive cruise, LSF low-speed front car following, LKAS lane maintenance assistance, etc.), AHB far and near light intelligent switching system, panoramic sky screen, multi-function steering wheel, 7-inch LCD dashboard (comfortable version is 4.2in), front passenger seat map bag and Honda CONNECT 3.0 intelligence guide interconnection, etc.

As a new model, the appearance of the new car is consistent with that of the current model, with a chrome-plated grille design for its front face, the same color design for China net and the car body, a connection between the LED daytime driving light belt and the chrome-plated strip, and a sharp shape for the headlight group. In terms of size, the length, width and height of the new car are 4380/1790/1590mm, the wheelbase is 2610mm, and the positioning is compact SUV. In terms of power, the 2025 version continues to be equipped with a 1.5L naturally aspirated engine with a maximum power of 91 kilowatts and a peak torque of 145Nm. The transmission system matches the CVT continuously variable transmission.

It is understood that Xizhi is a small SUV launched by Honda in 1998, which is named "VEZEL" in the Japanese market and "HR-V" in other markets around the world. In October 2014, Guangzhou Auto Honda introduced it to China, using the Japanese version of the English name Vezel, known as colorful Zhi in Chinese, and Dongfeng Honda using the English name XR-V and Xianwei in Chinese. The new generation of colorful wisdom will go on sale in November 2022 and the current price range is 11.99-139900 yuan. According to the understanding of the car emperor, the current dealer quotation is between 9.49 and 114900 yuan, with an overall discount of about 25000 yuan.

After the replacement of XR-V and colorful wisdom can hardly sell, soon after the market came out the news of price reduction and promotion, but the stimulus for the end market is still very limited. In the first eight months of this year, Honda sold 12886 vehicles, ranking 10th in the small SUV list, while the sister model Honda XR-V ranked seventh with 16367.

According to the FIFA data, only two models sold more than 50, 000 vehicles in the first eight months of 2024. BYD Yuan UP led other models with an absolute advantage of 58662 vehicles to win the championship, followed by Geely colorful and Lecke 06, ranking second and third, with sales of 52414 and 29156 respectively. Among them, BYD yuan UP is a brand-new model launched by BYD on March 26, with a price range of 968-119800 yuan. In the top 10, Chuanqi GS3 ranked fourth, with 27229 vehicles, while Wuling Xingchi and Geely Geometry E fireflies from independent brands ranked 5th and 6th, with sales of 17180 and 16951 respectively.

In the domestic market environment with the increasing penetration of new energy vehicles, the market space of joint venture brand fuel small SUV has been squeezed to a certain extent, and the once hot-selling models have been gradually marginalized by the market. From the perspective of market performance, as a joint venture brand is not as good as the mainstream Honda, Volkswagen, etc., product performance is even worse than independent brands, resulting in its sales remain in the doldrums. At present, the domestic 100000 to 150000 yuan SUV market has been occupied by new energy, and SAIC-Volkswagen, which is also a joint venture brand, has also joined the ranks of "volume" prices. This time, Guangzhou Auto Honda added 2025 colorful and comfortable versions, which have been improved in the Smart Internet, but I am afraid it will not have much stimulating effect on sales.

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