AutoBeta(AutoBeta.net)09/13 Report--

On September 12, Wei Jianjun, chairman of Great Wall Motor, once again talked about many issues such as industry volume, malicious competition, sales and so on in an exclusive interview with CCTV.

It is worth mentioning that in August before this, Wei Jianjun also mentioned the above topic and spoke bluntly about the chaos in the automobile industry, pointing out that some car companies had unfair competition, fraud, and cheating, and suggested that a comprehensive audit of the automobile industry should be conducted. At the same time, Wei Jianjun advised the industry not to be "sales-only" and not to set all kinds of specific lists in order to beautify the rankings. Wei Jianjun pointed out at the time that sales ranking is one of the reference factors for consumers to buy cars, but it is not the only one. The automobile industry needs to evaluate the brand power and product strength of enterprises in a consistent environment in a multi-dimensional and all-round way.

In this live broadcast, Wei Jianjun pointed out: "now the volume is not the concept of volume, it should be malicious competition, there is no bottom line to sell cars below cost, from a legal point of view, lower than cost is not allowed." Why it is called malicious competition, because they simply do not believe that their financial affairs are real and rely on capital to build cars. This has disrupted such a good era of electric cars, where everyone is losing money, which is not sustainable. "

Talking about the poor sales of Great Wall cars, Wei Jianjun said: "even if Great Wall falls out of the top 10 in the future, Great Wall cars should take a long-term view, comply with regulations, not look at one city, one pool." all enterprises should not serve capital, let capital bind, nor can they rely on capital to make money. Enterprises have one purpose, to create value for society. " In addition, Wei Jianjun explained that the reason why Great Wall does not sell well is not that there are no products, but that it will lose money even if the products sell well, so Great Wall chose to stop production, so sales fell. If Great Wall wants to develop healthily, it would rather work less and have less market share than pursue meaningless sales.

In addition, Wei Jianjun also pointed out: "Great Wall wants high-quality traffic, and it wants traffic that is recognized and loved by users. Even if Great Wall Motor attracts a lot of traffic, it will never be low-quality traffic created with the help of online celebrities. It should win the trust and support of consumers through continuous innovation and quality service."

With regard to the financial authenticity of car companies, Wei Jianjun said bluntly: "I don't believe their financial affairs are real at all." And said that most of the top 10 car companies in sales are losing money. When asked that Great Wall's profits are "far less than Toyota's", Wei Jianjun admitted that this situation is not that the automobile industry is not good or electric cars are bad, but that there is malicious competition within the industry. In his view, the current development of the automobile industry is "really a bit messy", and we should not do anything malicious, fraudulent, or deceiving users, or even take shortcuts through fraud and use improper means to compete and deceive consumers. "

According to the financial report, in the first half of this year, Great Wall Motor's total revenue was 91.429 billion yuan, up 30.67 percent from the same period last year; net profit was 7.079 billion yuan, up 419.99 percent from the same period last year; net profit was 5.651 billion yuan, up 654.04 percent from the same period last year; and gross profit was 18.962 billion yuan, up 60.82 percent from the same period last year. As for the increase in net profit, officials said that it was mainly due to an increase in overseas sales and further optimization of the domestic product mix, resulting in a sharp increase in net profit in the first half of this year compared with the same period last year.

It should be noted that Great Wall Motor has fallen out of the top10 list of domestic manufacturers many times during the year. According to the latest data, the cumulative sales of Great Wall cars from January to August this year were 745400, up 0.40% from the same period last year, including 94500 in August, down 17.21% from the same period last year, and sales declined for four consecutive months compared with the same period last year. Only its tank brand grew 11.42% compared with the same period last year. Harvard brand, Wei brand and Euler brand all declined year-on-year, down 15.57%, 46.58% and 49.53% respectively.

The industry believes that Wei Jianjun's voice not only reveals the white-hot trend of industry competition, but also exposes the current situation of disorderly competition caused by price melee to a certain extent. In response to the expectations of Chinese car companies in the future, Wei Jianjun said that he hopes to abide by international rules on the premise of fairness, fairness and transparency. It believes that only in this case can the automobile industry develop healthily. Autobots' aspirations and ideals of selling Chinese products to the world will only be realized and will be recognized. At the same time, Wei Jianjun pointed out that the Great Wall will be the guardian of the rules, calling on everyone to have a bottom line and act according to the rules.

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