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On Sept. 12, FAW Toyota launched its new Ling Fang model, which is located in a medium-sized SUV, and launched a total of 6 models with a price of 19.18-275800 yuan. As an annual model, the new car has been upgraded and adjusted mainly for the functional configuration in the car. The biggest highlight is that it is equipped with a brand-new hybrid system, and the hybrid logo of the car body has all been changed to "HEV". At the same time, compared with the old model, there are three fewer models with configuration, and the top and second top models of the fuel version are cancelled. In terms of price, it has been reduced compared with the 2023 model. As a reference, the official guiding price of the 2023 Toyota Lingfang HARRIER is from 211800 yuan.

In terms of appearance, the new car still continues the simple design style of the current model, with flat and narrow headlights on both sides, connected to the upper central grille, which greatly improves the sports atmosphere of the vehicle. A trapezoidal air intake grille is arranged in the center of the front face, and air cooling grooves are designed on both sides to enhance the identification of the vehicle. The rear position of the car is equipped with through-type taillights, and the rear door is designed with an inward sunken shape, which makes the rear bumper look wider. In terms of body color, the new car offers five body colors for consumers to choose from: platinum white, platinum bronze, Yaojing gray, interstellar blue and ink black.

In the aspect of the car body, the body outline of the sports style is adopted, and the bottom of the side body is blackened, which makes the overall shape of the vehicle look very athletic. In terms of size, the length, width and height of the new car are 4740/1855/1660mm and the wheelbase is 2690mm. Interior decoration: using a symmetrical layout, equipped with suspended central control screen and liquid crystal dashboard, equipped with circular multi-function steering wheel and classic handle design, the car uses a large number of leather packages to create a sense of luxury in the car.

In terms of intelligence, it supports the interconnection of CarPlay, CarLife and Huawei HiCar. In terms of vehicle configuration upgrade, for 2.0L deluxe two-wheel drive version and 2.5L hybrid version of luxury two-wheel drive version, the two models added 360 °panoramic image, main seat memory and rearview mirror memory; 2.0L fuel top and 2.5L hybrid version of premium four-wheel drive version were upgraded to 12.3inch LCD dashboard with functions such as multimedia facial recognition, mobile phone interconnection and car Wechat.

On the power side, the 2.0L gasoline-powered model is equipped with a 2.0L naturally aspirated engine with a maximum power of 126kW and peak torque of 206Nm, and its transmission system matches the CVT gearbox; the 2.5L gas-electric hybrid series offers two-wheel drive and four-wheel drive models, two-wheel drive version of the integrated power 160kW, four-wheel drive integrated power 163kW, matching E-CVT continuously variable transmission. In terms of competitive products, the new car will compete with Volkswagen Tuguan L, Buick Oncoway, Guandao, UR-V, Hanlanda and other models after its launch.

Data show: Ling Fang is a medium-sized SUV of FAW Toyota, which was put into production at FAW Toyota Changchun plant and listed on the market in November 2021. The new car has launched a total of seven models with a price range of 211800 yuan to 297800 yuan, which has always been known as the "most beautiful Toyota SUV". However, its market performance after listing is not remarkable, and it is not one of the best-selling models. Relevant data show that the cumulative sales of Lingfang last year was 25153. After entering 2024, Lingfang's sales continued to decline, the latest August sales of 579 vehicles, January to August cumulative sales of 7428 vehicles.

In fact, with the rise of the new energy era in China's automobile market, the size of the fuel vehicle market has been continuously reduced. Sales of FAW Toyota, a Toyota joint venture, have also been affected. Since the beginning of this year, the price war among car companies has become more and more fierce. For sales, officials have followed suit to cut prices and launched two blockbuster models, the new Camry and the new Asian Dragon. But the effect of the increase in sales is minimal. According to relevant data, by the end of August, only one model of Fenglanda had sold more than 100000 vehicles, with a cumulative sales of 132023.

It is worth mentioning that the official listing in addition to the new Lingfang model, but also listed the new RAV4 Rongfang model. With the arrival of the two models, price reduction and renovation may also play a certain role in Toyota's sales. According to the official plan, the annual sales target this year is to ensure 820000 units and challenge 880000 units. Relevant data show that FAW-Toyota sold a total of 463000 vehicles from January to August, meeting only 56.4 per cent of its annual target based on 820000 vehicles. There are also some challenges in achieving the goal in the remaining few months.

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