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This afternoon, Gaohe started a live broadcast, in which Yang Yueqing, director of Gaohe Automotive Engineering Project, gave a detailed answer to some recent developments of Gaohe Automobile.

Yang Yueqing said in a live broadcast that Gaohe is currently entering a pre-restructuring rather than bankruptcy. The company is currently in the recruitment stage of strategic investors, which will take a long time. At the same time, it also revealed that in order to ensure that the funds are used to ensure the follow-up services of Gaohe Automobile, the company has reduced the salary of its employees to a minimum and suspended the payment of related benefits such as social security and provident fund. Many employees choose to stay out of recognition of the company's ideas. at present, most employees earn only 2690 yuan a month.

In July this year, China Express (Jiangsu) Technology Co., Ltd. applied to the people's Court of Yancheng Economic and technological Development Zone for reorganization and pre-reorganization on the grounds that its assets could not pay off all its due debts and had the value and possibility of reorganization. The court held that Chinese American Express's business involves the research and production of new energy vehicles, self-driving, cloud computing, etc., the new energy vehicle industry has broad prospects, and pre-restructuring will help to improve the efficiency of enterprise reorganization and reduce the cost of enterprise reorganization. It can give full play to the function of the reorganization system to save troubled enterprises, better protect the legitimate rights and interests of creditors, and the debtor has the value of pre-reorganization. Meet the pre-restructuring conditions. The people's Court of Yancheng Economic and technological Development Zone made a decision on August 8 and decided to accept the application for pre-restructuring of Chinese American Express.

At that time, the news also attracted the attention of the majority of netizens. In the market, there are also a lot of bad news about Haohe, such as bankruptcy restructuring, founder running away, and so on.

In response to these rumors, Gaohe Automotive officials also issued a paper saying that Gaohe Automobile is now officially entering judicial pre-reorganization, not "bankruptcy reorganization", let alone "bankruptcy liquidation". The official said: "Judicial pre-restructuring is an important turning point for gradually solving the current plight of Haohe, and it is also a key step for the government, courts, shareholders, and intended investors to recognize the value of Haohe." and with the intervention of judicial effectiveness, it is a key step to promote the Chinese Express Company to solve the creditor problem and form a restructuring and regeneration plan in line with the common interests of all parties as soon as possible. After the judicial pre-restructuring reached an agreement, Gaohe Automobile will carry out judicial restructuring, and then it will formally get back on track. "

It is worth mentioning that in today's studio, Ding Lei, founder of Gaohe Automobile, also appeared in the studio to dispel rumors in the market that the founder was running away, saying that he did not run away, but was still in the company. What's more, he said: Gaohe's owner is the most valuable asset of Gaohe, and the owner of Gaohe will not die. The whole high-tech company is going through the stage of rebirth, and the high-tech team is undergoing a rebirth.

In fact, Gaohe has been actively saving itself since the beginning of this year. In February this year, Ding Lei, the founder of Gaohe Automobile, visited Changan Automobile and met with Zhu Huarong, chairman of Changan Automobile. At that time, there were rumors in the market that Changan Automobile would acquire a 50% stake in Gaohe Automobile. In the follow-up, it has been reported that a number of car companies will acquire Gaohe Automobile, including Avita Technology, FAW Group, Lifan and so on, but these news have come to nothing.

In order to ensure the after-sale protection of car owners, the authorities also opened the live broadcast mode to subsidize front-line after-sales partners, but the live mode was not successful and stopped broadcasting soon after implementation. Gaohe is also in a more and more difficult situation.

Of course, the fact that Gaohe Automobile has come to this stage has something to do with the weak sense of existence of its models in the market and low sales. At present, Gaohe HiPhi X, Gaohe HiPhi Z and HiPhi Y are on sale. Among them, the price range of Gaohe HiPhi X is 5701.8 million, and the price of Gaohe HiPhi Z is 51-630000 yuan. HiPhi Y is the cheapest model under Gaohe, with a price range of 339000 yuan to 459000 yuan. Officials are very optimistic about the model, hoping to reverse the sluggish sales. But unfortunately, after all, did not support the heavy burden of sales. The data show that the sales of HiPhi Y from September to December last year were 1444, 1000, 511,468 respectively.

At present, the competition of new energy vehicle companies is becoming more and more fierce, and the knockout stage has been opened. It is not easy for Gaohe to be reborn after bankruptcy pre-restructuring. According to public information, Gaohe is a pure electric vehicle brand under Chinese American Express, which was established on July 31, 2019.

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