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Recently, there are media reports that Kia Automobile has launched an exclusive discount activity for Tesla owners in the US market. The content of the event is that all Tesla car owners and Tesla rental users can enjoy a discount of US $1000 for Kia EV6 and US $1500 for Kia EV9.

In response to Kia's move, Tesla Masters also responded on the social platform: Tesla never has to bribe Kia drivers to buy Tesla.

At present, among the American trams, Tesla still occupies the first position in sales. Relevant data show that Tesla sold nearly 300000 vehicles in the United States in the first half of this year, making it the top tram market in the United States. By comparison, Kia's cumulative sales in the US market in the first half of the year were 30, 000 vehicles, 10 times less than Tesla. In fact, for Kia, sales in the United States have increased a lot this year. Data show that Kia sold 33957 vehicles in the United States from January to July, more than double that of the same period last year.

Of course, the increase in Kia sales has something to do with the increase in sales of its Kia EV9 models. Last year, Kia EV9 officially launched in the United States, the new car positioning as medium and large electric SUV, a total of five models, the price range is $54900-73900, about 400000-540000 yuan. The listing of EV9 also brought sales to Kia. Relevant data show that from January to August this year, Kia EV9 accumulated sales of 13874 vehicles, accounting for nearly half of Kia's sales. Officials also think highly of the development of Kia EV9 in the United States, and say that they will not expand production until next year. In this context, Kia once again issued a discount for popular models, undoubtedly increased the intensity of the discount, hoping to seize more market share.

In fact, whether in the United States market or the Chinese market, many car companies have launched their own preferential policies for individual hot models or car companies. Take the Chinese market as an example, the popular model in the domestic market is Xiaomi SU7, which was launched in March this year. It has locked more than 70, 000 cars less than a month after its launch, which has also attracted the attention of other car companies.

In order to seize market share, some car companies have launched exclusive subsidies for users of Xiaomi cars. In April this year, Xilai, a new car-building power, launched a 5000 subsidy campaign to consumers who have decided on Xiaomi SU7. In addition to such a policy, Zhi Jie Automobile has also introduced corresponding exclusive concessions. That is, customers who place orders and lock orders in Xiaomi cars only need to provide screenshots of the relevant orders and buy any Zhijie S7 model, and the final payment will directly deduct the non-refundable deposit of 5000 yuan from Xiaomi SU7 lock order on the car price.

It is worth mentioning that bundling hot models and high-sales car companies to make their own preferential policies can indeed get a certain amount of traffic. However, whether it can seize a certain market share or not, the automobile industry is concerned that it still depends on the preferential strength of the activity. Return to the activity that Kia launched its own Tesla users, it really has a certain attraction. After all, in addition to the direct discount of up to $1000, you can also add up to a $7500 tax credit for the sale of electric models in the United States, which translates to a discount of up to $8500 for Tesla owners to buy a Kia EV6.

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