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The latest monthly sales list of medium and large cars has been released!

According to data from the Federation of passengers, sales of large and medium-sized vehicles in August were 107000, an increase of 3.6% over the same period last year, accounting for 5.6% of the total domestic car sales. The growth of medium and large vehicle sales is mainly due to the overall counter-attack of domestic electric cars, such as extreme Krypton 001 and Xiaomi SU7. Judging from the list of large and medium-sized cars, with the further growth of the penetration rate of new energy vehicles, the status of large and medium-sized vehicles in joint ventures began to lose, especially the competition between front-line luxury cars and domestic luxury electric cars is very fierce.

Judging from the top 10 sales list, there are seven independent brands on the list, all of which are electric cars, while there are only three luxury brands, all of which are fuel vehicles. Among them, the BYD family ranked first with 15326, including 6979 pure electric vehicles and 8347 plug-in hybrid cars, but the Han family's sales fell 29.6% compared with the same period. Not long ago, BYD launched a new Han family model with a price range of 16.58-235800 yuan. The biggest highlight is that the power is equipped with the fifth generation DM hybrid technology, which is only half a year before the launch of the glory version. The background is that more and more medium and large cars have joined the market, such as Xiaomi SU7, Zhiji L6 and so on. The market influence of the Han family has declined. Compared with the Han family, the new star model Xiaomi SU7 sold 13111 cars, making it the most eye-catching car in its class, second only to BYD Han, with 8431 polar krypton001 and 6822 in the same period.

Since then, Audi A6L and Mercedes-Benz E-Class ranked second and third respectively, with sales of 13036 and 8700 respectively, while the BMW 5-Series ranked sixth with 5600, a growing gap compared with luxury cars of the same class. Compared with Mercedes-Benz E-Class and BMW 5-Series, Audi A6L offers greater discounts in the end market. Coupled with the fact that Mercedes-Benz E-Class and BMW 5-Series have just been replaced, Audi A6L has become the main choice to buy cars.

Other models, Changan Qiyuan A07, Zhiji L6, Alpha S5, Galaxy E8, of which Changan Qiyuan A07, Zhiji L6, Alpha S5 and Galaxy E8 sold 4563, 3013, 2752 and 2640 vehicles respectively. Among them, the Zhiji L6 is a new car that has just appeared on the market, with a price range of 19.99-325900 yuan. At present, monthly sales are basically stable at more than 3000.

Out of the top 10, most of the best-selling medium and large cars are electric cars, with sales of more than 1,000 vehicles: Audi A7L, Volvo S90, Zero C01, Avita 12, Nawei S, Audi A7L ranked 11th with 2520, Volvo S90 ranked 12th with 2186, but most models are difficult to grow.

In the medium-and large-scale fuel vehicle market, sales of most models are mediocre, with Jaguar XFL 929, Red Flag H9 382 (ranked 21st) and Cadillac CT6 232 (28th). In the fuel car sector, the only product left by the independent brand is Red Flag H9, with dismal sales; in the new energy sector, Volvo S90 New Energy, Mercedes-Benz EQE and BMW 5-Series New Energy have been ranked at the bottom of the list.

As the "only seedling" of independent brands in the large and medium-sized fuel vehicle market, Red Flag H9 is regarded as a domestic car that can compete with Mercedes-Benz E-Class, Audi A6L, BMW 5-Series and other joint venture luxury medium and large cars, launching new models at the 2024 Beijing Auto Show, the new car in the appearance, interior, system, power, safety and other aspects of new upgrades, but from the sales in recent months, Red Flag H9 not only has a big gap with BBA, and even difficult to survive.

Medium and large cars can be regarded as the bottom line of traditional luxury brands, especially BBA, which represents brand value and profit space, but as independent brands continue to develop high-end, more competitors pour into the 200000 price range, and more technology elements are integrated into luxury, the advantages of traditional luxury brands gradually disappear. At the same time, more and more second-tier luxury brands begin to be marginalized in the medium and large car market, facing the risk of elimination.

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