AutoBeta(AutoBeta.net)09/18 Report--

Deng Chenghao, CEO of Deep Blue Automobile, said in a Weibo post on Sept. 18 that the current production schedule is catching up with the progress of orders and that there may be some delivery delays. "I apologize for the difficulty in delivering the S07 285km model," Deng Chenghao said on Sept. 18.

Deng Chenghao pointed out that he has had a detailed communication with the team on the production plan for the coming month, and the goal is that all users who lock up before September 15 will be put into production this month. Users who lock orders after September 15 are expected to enter the production schedule in early October. If there is a delay in delivery, there must be compensation for the delay. In addition, Deng Chenghao also said: "at present, the delivery time of each version of the S07 is relatively long, and there are more production orders overseas. In order to ensure faster delivery, the Shenzhen Blue Automobile Nanjing factory will officially open double shifts at the end of this month, and the National Day will continue to produce and deliver."

This is the second time that Deng Chenghao has sent a difficult delivery document for S07 recently. On August 24th, Deng Chenghao said that after the S07 was listed, the supply chain went into full capacity production. It is true that the production of 285km batteries has been greatly affected by capacity restrictions, but it is stepping up production, and all orders that exceed the expected delivery date will be compensated according to the five promised late delivery standards. The day before this, Deep Blue Automobile also issued a compensation policy notice: in view of the delay in delivery caused by non-customer reasons, Deep Blue Automobile admitted to implement the delayed delivery compensation policy, the compensation standard is RMB120 per day, and the cumulative compensation amount is capped at RMB 10000. The number of days of deferred compensation is calculated from the day after the latest expected delivery date to the day when the user is notified to pick up the car.

Deep Blue Automobile, launched in April 2022, is one of the carrier brands of Changan Automobile Shangri-La program. At present, Deep Blue relies on the support of Changan and operates in the form of "light assets" in factories and channels.

The Deep Blue S07 can be regarded as a modified model of the Deep Blue S7. The Deep Blue S7 is the second mass production model under the Deep Blue Automobile. It was first launched in June 2023 and is built on the EPA1 platform to locate the new energy medium-sized SUV. The Deep Blue S07 went on sale on July 25 this year with a total of 10 models with a price range of 14.99 yuan to 212900 yuan. the 285km model mentioned above is a 285Max ADS SE extended range model, which is also equipped with Huawei's smart driving assistance system.

As a modified model of the Deep Blue S7, the biggest highlight of the Deep Blue S07 is the smart driving system. The high-end model is equipped with Huawei dry ADS SE version of the smart driving system, and the intelligent parking assistant has more than 160 kinds of parking scenes. The power provides pure electricity and extended range two kinds of power system options. Among them, the extended-range model is equipped with a 1.5L booster of 95 horsepower, and the maximum motor power is divided into 238 horsepower and 258 horsepower. The CLTC pure electric mileage is 215km and 285km, and the comprehensive range is 1130km and 1200km, respectively. The maximum motor power of the pure electric version is 258hp, and the CLTC mileage is 520km.

Retail data showed that deep blue sold 13158 vehicles in August, of which the S07 sold 7131, accounting for 54.20 per cent of total sales, while dark blue SL03 and deep blue G318 sold 4747 and 1280 respectively. According to the plan, the annual sales target of Deep Blue for the year is 280000. By the end of August, the cumulative sales of Deep Blue is 93786, and the probability of achieving the annual target is 33.50%. It is difficult for Deep Blue to achieve the annual sales target. In the follow-up, Deep Blue will launch three models, including the Deep Blue L07 and the code C518 C857 and D587, while it remains to be verified how much the launch of more new cars will boost the sales of Deep Blue.

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