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Recently, car blogger Sun Shaojun posted that Xiaopeng added more than 16000 new orders last week, which "should be the first increase in new power orders." In this regard, some netizens believe that "ride-hailing companies are estimated to account for more than half." After that, Yang Guang, product manager of Xiaopeng MONA M03, responded that "there is basically no one in the ride-hailing company."

On August 27th, Xiaopeng MONA M03 was officially listed with an official guidance price of 11.98-155800 yuan. 48 hours after listing, the number of Dading vehicles exceeded 30, 000. In terms of power, Xiaopeng MONA M03 will provide two versions with a maximum power of 140kW and 160kW, matching the lithium iron phosphate battery pack provided by Nanning Fudi Battery Co., Ltd., and the corresponding CLTC mileage is 515km, 580km and 620km.

The MONA project, which stems from Didi's Da Vinci project, focuses on the 150000-yuan market. In August 2023, Xiaopeng announced the acquisition of assets and R & D capabilities related to Didi's smart electric vehicle project; at the 2024 Beijing Auto Show, Xiaopeng officially unveiled its new series MONA, while the first model was named M03 in June. Earlier, he Xiaopeng, chairman of Xiaopeng Automobile, revealed that the brand MONA is the abbreviation of Made Of New AI, which means "the last decade is the decade of new energy, and the next decade is the decade of AI." The reason why the new car is named M03 is a tribute to Tesla Model 3.

At the Chengdu Auto Show, Xiaopeng MONA M03 has begun the delivery of the first batch of car owners. On August 29th, he Xiaopeng posted that Xiaopeng MONA M03 is about to start large-scale delivery across the country. In order to ensure the production capacity improvement, quality and delivery efficiency of the MONA M03, Xiaopeng recently issued a notice to the supplier, asking it to cooperate with the adjustment and quickly achieve the goal.

As the first model of Xiaopeng Quanxinzi brand MONA, M03 undertakes the important task of driving Xiaopeng car sales and reversing the current situation of performance losses. Xiaopeng's sales performance has not been high since 2023. In the first eight months of this year, Xiaopeng accumulated sales of 77209 vehicles, an increase of 27.6% over the same period last year, and its market growth lagged behind other new power companies. For comparison, the cumulative sales of ideal cars in the first eight months increased by 51.4% compared with the same period last year, and the boundary increased by 67.8% year-on-year.

Up to now, Xiaopeng car models on sale include G6, X9, G9, P7 and P5 models. Among them, the model with the highest sales in the first eight months was the Xiaopeng G6, which was 25202, followed by the Xiaopeng X9 and Xiaopeng G9, which were 16860 and 160.4 million respectively, the Xiaopeng P7 was 11760 and the Xiaopeng P5 was only 4008.

In terms of sales, Xiaopeng is in urgent need of a popular model. According to the financial report, Xiaopeng Motor earned 14.66 billion yuan in revenue in the first half of 2024, with a net loss of 2.65 billion yuan and a gross profit margin of 13.5%. In the first half of this year, Xiaopeng's cash and cash equivalents, restricted cash, short-term investment and time deposits were 37.33 billion yuan, compared with 45.7 billion yuan in the same period last year, a decrease of about 8 billion yuan compared with the same period last year.

As a new series of Xiaopeng car models, the new car has attracted the attention of the industry and consumers since its birth. At the same time, it is also highly expected by he Xiaopeng, shouldering the heavy burden of boosting Xiaopeng car sales. It is worth mentioning that although Xiaopeng MONA is cheap enough, it is not a loss-making model, and all major versions can make a profit. In other words, if Xiaopeng MONA M03 is hot enough, it can also help Xiaopeng make a profit as soon as possible.

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