AutoBeta(AutoBeta.net)09/20 Report--

At 07:30 on the evening of September 19th, Ledao L60, the first model of Ledao car under Ulai's brand, was officially put on the market. The new car launched a total of two models with a price of 20.69-235900 yuan. The monthly rental fee for battery is 149900 yuan, of which the monthly rental fee for 60 kWh battery is 599 yuan, and the monthly rental fee for 90 kWh battery is 899 yuan. Before October 8, the users of Dading are all original car owners and can get related rights and interests worth 41538 yuan. For comparison, the current price range of Tesla Model Y is 24.99-354900 yuan.

The new car is based on the third-generation technology platform NT3.0 and will share a power exchange network with Xilai. In terms of appearance, the new car is designed by former Bentley designer Raul Pires (Raul-Pierce), with a concise design style as a whole. The front face is designed with a closed grille and a split headlamp group, the daylight presents an "L" shape, and the far and near lights are horizontally arranged, which is quite recognizable as a whole. At the bottom of the new car, a narrow trapezoidal air inlet is used to match the bulging tendons of the front hatch to further increase the sense of movement.

On the side of the body, the new car has a short front and rear suspension design, the wheel eyebrow and side guard are equipped with black strips, the front wing is equipped with a side-facing camera, and the roof is in a slippery back shape and carries two iconic high-pixel cameras, but it is not equipped with lidar. In addition, the new car is equipped with hidden door handles, rimless outer rearview mirrors, and the charging port is located on the left rear wing, which makes the vehicle look quite dynamic. In terms of body color, the new car offers seven options: Xuefeng White, Polar Silver, starry Black, Morning Orange, Coast Blue, Yuanshan Blue and Yunxia Purple.

In the rear part, the new car is similar to the sedan car SUV styling design, the taillight does not use the Weilai brand model for sale through the taillight shape, replaced by a sharp and slender split design, echoing with the front of the daily lights, the central Ledao brand LOGO embellishment, the shape is similar to the letter "N". In addition, the new car also uses a hatchback rear door and adds a duckling tail design, the lower part of the enclosure is slightly raised and provides bright black decorations, making the rear shape more straight and more fashionable.

In terms of size, Ledao L60's length, width and height are 4828/1930/1616mm, wheelbase 2950mm, positioning medium-sized pure electric SUV, longer, wider and more spacious than Model Y. As a reference, the length, width and height of Tesla Model Y are 4750/1921/1624mm and the wheelbase is 2890mm.

Interior part, the new car provides warm brown, elegant black, soft white and lilac a total of four kinds of interior colors. In terms of configuration, the new car's center console is equipped with a 17.2-inch LCD screen, which is much larger than the Model Y. In addition, the new car's three-spoke steering wheel has two operating wheels and the engine system is equipped with SkyOS, a global operating system.

In terms of power, the new car is based on the 900 volt platform architecture and provides single-motor version and dual-motor version, with the former with a maximum power of 240 kilowatts and the latter with a maximum power of 100 kilowatts / 240 kilowatts respectively. In addition, the new car provides 555km, 730km and 1000+km three life versions, of which the rear drive version 100 km power consumption is only 12.1kWh, after the market will first deliver 555km, 730km battery pack.

Considering the positioning and price of the new car, the new car will compete with Tesla Model Y, Xiaopeng G6 and BYD Song L EV after its launch.

Ledao Automobile is a Quanxin brand of NIO Motors, whose name means "happy family and good housekeeping". Its products are targeted at the family market, which is different from the high-end positioning of the NIO brand. As a brand new brand, Ledao brand has high hopes and will undertake the important task of boosting Kailai car sales and market share. Li Bin, CEO of Ledao, has said that the Ledao brand wants to redefine the new standard for family cars and regards Model Y as the most direct competitor to the Ledao L60.

As for the future expectation of the new car, Li Bin said in the previous second-quarter financial report that the Ledao L60 is expected to deliver 20,000 vehicles in the second half of the year. A few days ago, Ledao President Ai Tiecheng also said in an interview with the media that Lodao's goal is to be a car that is still leading in the industry 3-5 years after its launch. It should be noted that the Ledao L60 is aimed at the household market of 200000-300000 yuan. At present, the competition in this market segment continues to heat up, and it is also the most serious market for new energy vehicles. As for whether Ledao L60 can create surprises for Weilai after its listing, or whether it can get better feedback from the market and consumers, it is worth looking forward to.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat