AutoBeta(AutoBeta.net)09/20 Report--

On the evening of September 20, the brand-new model of Polar Krypton, the Polar Krypton 7X, was officially launched.

The new car is the fifth model of extreme krypton and the first household SUV model, positioning pure electric household five-seat medium-sized SUV, and extreme krypton 007 both belong to SEA vast platform architecture, the whole department is equipped with 800V high voltage platform, competitors include Tesla Model Y, Xiaopeng G6, M5 EV, Ledao L60 and so on.

In terms of appearance, the new car continues the Hidden Energy design language, the front face shape is similar to the extreme krypton 007, using the family iconic clam shell type front engine cover design style, showing a large area closed design, equipped with through-type fumigation combination headlamp group, and equipped with a new upgrade of ZEEKR STARGATE integrated wisdom lamp. The front enclosure is equipped with active intake grille, which not only improves the vehicle aerodynamic performance, but also highlights the properties of the electric vehicle.

On the side of the body, the new car adopts through waistline, with suspended roof and hidden door handle design, and the roof is equipped with watchtower lidar, which creates a good sense of visual hierarchy as a whole. In terms of body color, the new car will provide a total of seven colors: forest green, Jian stone blue, Yunxia orange, extreme day white, extreme night black, dusk gray, dawning brown. In terms of size, the length, width and height of the new car are 4825/1930/1656mm and wheelbase 2925mm respectively, and the overall size is larger than the polar krypton X and slightly smaller than the ideal L6.

In the rear part, the new car adopts through-type lamp group design, which is connected by a straight and slender lamp tube, which presents a "one" shape after lighting, with a large amount of white space, and the visual effect is very simple. In addition, the rear window of the new car is marked with "ZEEKR" in English, the lamp group has the word "polar krypton" at the bottom left and "7X" at the bottom right, so as to improve the recognition of the vehicle.

In the interior part, the new car adopts the popular simple design style, equipped with large-size suspended central control screen and full liquid crystal instrument, and built-in Qualcomm Snapdragon 8295 chip. In addition, the new car retains some physical keys, with piano key mechanical keys and common functional keys, dual mobile phone wireless charging potential, yacht type middle platform also appear in the car, the texture is full at the same time there is no lack of scientific and technological sense.

In terms of power, the new car provides two power options: single-motor rear-drive and dual-motor four-wheel drive. Among them, the maximum power of the single motor version is 310kW, which provides lithium iron phosphate battery with a capacity of 75kWh and ternary lithium battery with a capacity of 100.01 kWh; the maximum power of the motor before and after the dual motor version is 165kW and 310kW respectively, equipped with a ternary lithium battery pack with a capacity of 100.01 kWh, and the WLTC mileage is 705km.

Up to now, polar krypton models for sale include polar krypton 001, polar krypton 009, polar krypton X, polar krypton 007, which correspond to four different market segments: hunting sedan, luxury MPV, compact SUV and medium-sized sedan. Among these models, polar krypton 001 is the volume model of extreme krypton cars, with the highest sales. Retail data show that from January to August this year, the cumulative sales of polar krypton cars were 121540, of which polar krypton 001 was 72384, accounting for 59.56% of the total sales, followed by polar krypton 007, 35153, and polar krypton 009 and polar krypton X were 7693 and 5539, respectively.

The polar krypton 7X on the market is the first household SUV model under the polar krypton car, and the launch of the new car will make the polar krypton automobile product matrix more perfect. What is worth facing squarely is that with the rapid rise of the new energy vehicle industry, the iterative speed of product renewal is getting faster and faster, and the major car companies have successively launched new models to compete for market share. The listing of more new cars means that consumers have more choices, and the pressure of market competition is bound to be greater. The polar krypton 7X locates the pure electricity medium-sized SUV, this market segment at present also inside the volume is excruciating. As the first household SUV model of Polar Krypton, the Polar Krypton 7X will also compete with Tesla Model Y, Xiaopeng G6, M5 EV, Ledao L60 and other models after its launch.

According to the plan, six new models will be launched in the next three years. Among them, in addition to the launch of the polar krypton 7X model this year, another polar krypton model, the polar krypton MIX, has also been unveiled, which is located in a cross-border SUV, uses a five-seat layout, and is expected to go on sale in October. It is understood that the annual sales target of this year's polar krypton cars is 230000, while the target completion rate for the first eight months is 52.84%, which means that polar krypton needs to complete sales of nearly 110000 vehicles in the next four months, with monthly sales of about 27500 vehicles. This is a lot of pressure for the current polar krypton.

For longer-term planning, Polar Krypton plans to launch a total of three new models, codenamed EX1E SUV, DX1E and CC1E (Polar Krypton 007 Travel Edition) by 2025, and MPV codenamed Beluga and SUV codenamed Grampus by 2026. By that time, the annual delivery target of 650000 vehicles will be achieved by 2025, making it the top three in the global luxury electric car market.

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