AutoBeta(AutoBeta.net)09/20 Report--

On September 19, Xiaopeng Automobile Law Department officially said that some media were invited to participate in the P7 + product experience and disclosed undisclosed product information and other relevant trade secrets to the public without authorization. The media released information about Xiaopeng's new product, P7 +, on several online platforms, officials said. Such an act violates the confidentiality agreement and infringes upon Xiaopeng's legitimate rights and interests. Xiaopeng will investigate the media's legal liability in accordance with the confidentiality agreement and legal provisions.

The protagonist of the incident, Lin Lin Go, also responded and apologized on Weibo. The blogger said he was invited to participate in Xiaopeng P7 + shooting on September 13, 2024 and signed a confidentiality agreement for video playback. However, due to negligence and confusion of the release time, the content was posted on individual websites on the morning of September 19.

It pointed out that although the video was quickly removed from the shelves after being reminded by the staff concerned, it also cooperated with the staff to contact the author who had been quoted and forwarded to delete the relevant video and content. However, the video outflow still caused trouble and adverse effects on Xiaopeng Motor and related staff. The blogger apologized for the impact on Xiaopeng Motor and said, "if the trouble and loss caused by the leaked video problem, I should cooperate fully to solve the problem, and the corresponding responsibility should also be borne by me."

It is understood that this is the first appearance of Xiaopeng P7 + in the 2024 Yunqi Conference, driven by Xiaopeng car CEO he Xiaopeng to attend the event.

Data show: Xiaopeng P7 + is Xiaopeng car will be launched in the fourth quarter of this year, the car positioning the world's first AI car, officials said it will deeply change the automotive industry and smart driving, will give up lidar, replaced by a pure visual smart driving solution similar to Tesla FSD. In addition, according to official sources, Xiaopeng P7 + is equipped with Xiaopeng's new generation of AI Eagle Vision solution, which is more accurate, clearer and farther than traditional cameras. At the same time, it will also be equipped with the AI Tianji system, which can turn on some functions with the help of the information sensed by the external camera and radar, such as turning on the air conditioner, adjusting the seat, turning on the escort and so on.

In fact, in recent years, news about the media leaking information about manufacturers' products is not uncommon. Earlier this month, the media issued an apology for leaking information about new cars. The content of the statement is also roughly due to internal communication errors, inadvertently leaking information about the new car in advance. In addition, Auto House issued an apology in March after its employees leaked photos of Xiaomi's SU7 interior. At that time, Auto House handled the dismissal of the employees involved. Of course, in addition to the above two media, "ZAKER" and Xiaobai said that car media also issued apologies for leaking information about Xiaomi cars.

Although after the incident, these media quickly deleted and apologized. However, it is worth mentioning that this is the Internet era, and the speed of information dissemination has greatly exceeded the scope of the previous traditional media. Divulging the product information of car companies in advance will also bring some bad effects to car companies. In this regard, some industry insiders pointed out that with the rapid development of new energy vehicles, the information about new cars can be said to be the trump card in the hands of car companies, and the confidentiality of new cars is self-evident. For the behavior of leaking new car information, car companies should be severely punished, which will help to improve the media awareness of information secrecy, but also can play a certain role in restricting the disclosure of information.

According to public information, the self-media "Lin Lin Go" Weibo is certified as a car blogger, and the personal certification description is the chief planner of the female adventure video series "female Knight Diaries". The Weibo content posted by the blogger is mainly about videos explaining his views on some models. So far, the blogger has 1.411 million Weibo followers and 395000 likes.

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