AutoBeta(AutoBeta.net)09/23 Report--

Zhao Changjiang, general manager of BYD's sales division, said: "this is a witness to the rise of luxury cars in China," Zhao Changjiang, general manager of BYD's sales division, said on Sept. 22, when Tengli announced that the Teng Z9 GT had been on the market for 36 hours. Yesterday, officials said 2010 of the first version of the Tengli Z9 GT had sold out.

On September 20, Z9GT, the first hunting and loading car of Tengli Automobile, was officially launched, with a total of five models, offering pure electricity and plug-in hybrid power system options, with a time-limited price range of 33.48-414800 yuan, of which the starting price of the pure electric version is 354800 yuan and that of the plug-in version is 334800 yuan. At the same time, Tengli also limited the launch of the first version of the model, based on the mix of Max and Ultra, the price is 364800 yuan and 414800 yuan respectively, limited to 2010 vehicles. Zhao Changjiang explained: "2010 is the year when the brand was founded. 2010 is a tribute to the past and a firm expectation for future dreams. In addition to the exclusive courtesy and free upgrade gift, the first version will also have 20100 car points reward."

Teng Teng Z9GT positioning "flagship hunting sedan", comparable to Porsche Palamera, it is worth mentioning that there are not many models based on hunting style in the car market, which means that there is less competition with Z9GT models at the same price. For Teng Teng Automobile, Z9GT will also assume the heavy responsibility of BYD after its listing, and according to the data of the new car, it will exceed 5000 after 36 hours on the market, and its performance is really good.

According to the plan, the Tengli Z9 sedan version will be launched and delivered in November. the car will be positioned as a medium and large car, equipped with easy three-way three-motor technology, and equipped with rear wheel steering, and the power will provide a choice of pure electric and plug-in mixed version of the car. The pre-sale price range is 33.98-419800 yuan. After the launch, the car will form a two-car strategy of sedan car running and hatchback sedan running with Z9GT.

The momentum brand is a joint venture between BYD and Daimler, positioning high-end new energy vehicle brands. The cooperation agreement was signed as early as March 2010, and the two sides established the first domestic new energy joint venture company in Shenzhen with a 50% shareholding. As a result, the momentum brand was born, but the presence of the brand in the auto market is not high after its launch. Data show that from 2015 to 2018, Teng Teng new energy sales were 2800, 2287, 4713 and 1974 respectively. In order to reverse the market situation of Tengli new energy, Tengli launched Tengli X in November 2019, with pure electric models priced at 31.98-357800 yuan and mixed models priced at 28.98-319800 yuan, but a series of measures failed to reverse the sales disadvantage. From 2019 to 2020, the sales volume was 2089 and 4175 respectively. In this context, BYD and Daimler resolutely decided to make important adjustments to the momentum of new energy.

In July 2022, Daimler announced its "exit" and changed to a behind-the-scenes role led by BYD, which increased its stake in Tengli New Energy from 50% to 90%, while Daimler's stake in Tencent fell to 10%. After the brand is fully rejuvenated, Tengli Automobile focuses more on the new energy vehicle market and dominates the luxury route, providing only new energy luxury cars. Up to now, three models, D9, N7 and N8, have been laid out under Tencent Motor. Tencent D9 is the first model of Tencent Automotive refurbishment, which was launched in August 2022 and is now the main source of sales of Tencent cars; the latter two are listed in July and August 2023, targeting medium-sized SUV and medium-and large-scale SUV models, respectively.

Retail data show that the cumulative sales of the Tengli brand in 2023 was 127253, of which the Tengli D9 accounted for 118595, making it the top seller in the MPV market in 2023. The cumulative sales from January to August this year were 79753, of which the D9 was 71201, accounting for 89.28% of the total sales, while the other two models performed relatively mediocre, with 8083 N7 and 469 N8.

Judging from the sales data in the past two years, sales of Tengli cars have indeed increased significantly after they were dominated by BYD. It is worth mentioning that a few days ago, Shenzhen Teng Teng New Energy Automobile Co., Ltd. caused concern about the equity and industrial and commercial changes. According to Tianyan check, the shareholding of BYD Automotive Industry Co., Ltd. rose from 90% to 100%. Mercedes-Benz (China) Investment Co., Ltd., which originally held 10%, withdrew. In addition, the former director Hans Georg Engel withdrew. Shenzhen Teng Teng New Energy Automobile Co., Ltd. has officially changed from a foreign company to a company. In short, the Teng Teng brand has officially changed from a Sino-foreign joint venture to a BYD wholly-owned holding enterprise. However, in response to this change, BYD said that there is no relevant information.

The launch of the Tengli Z9 GT will further improve the product matrix of Teng Teng, but it remains to be seen whether the car can bear the heavy burden of sales in the future. According to the product plan, the new SUV Tengli N9 model will be launched by the end of the year.

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