AutoBeta(AutoBeta.net)09/23 Report--

On the evening of September 23, the pure electric version of Fengshen L7 under Dongfeng Fengshen was officially launched.

It is understood that the Dongfeng Fengshen L7 is the first mixed model under Dongfeng Fengshen, which was launched on May 24, with a total of 5 models, with a price range of 12.89-156900 yuan and a time-limited pre-emptive price range of 12.49-156900 yuan. the power plug-in system is composed of a 1.5T engine and motor, with a pure electric mileage of up to 205km. The new car on the market is a pure electric version of the Fengshen L7, with a mileage of up to 518km and a 8155 chip.

In terms of appearance, the new car adopts the latest family design style, the overall shape is consistent with the plug-in version of the model, and the front face adopts the common semi-closed design of new energy models, as well as through light belt and dot matrix lamp group, and has intelligent light language function. At the same time, the addition of large-size trapezoidal air intake also greatly enhances the visual hierarchy of this car.

On the side of the body, the new car uses strong lines in the door panel, with the crisp adduction design below, showing a good sense of movement. In addition, the new car also uses a slip-back roof shape, blackened suspended roof with chrome lines embellished, the overall visual effect is very fashionable and dynamic. In terms of size, the length, width and height of the new car body is 4670/1900/1625mm, the wheelbase is 2775mm, and the positioning is compact SUV. In the rear part, the new car adopts the through-type taillight design, and the through-type rhythmic taillight with dynamic steering indication echoes with the front face design, which not only broadens the overall visual feeling of the tail, but also raises the visual center of the tail. create a forward dive momentum.

In the interior part, the new car adopts the concise design concept of the mainstream of new energy, with an embracing cockpit layout, a 10.25-inch liquid crystal meter and a 14.6-inch suspended central control screen, and the center console is decorated with drawing texture panels. the air conditioning outlet above has a strong sense of movement. In addition, the new car also carries a 8155 chip, supports full-scene voice control, and carries a WindLink OS 3.0car engine system.

In the power part, the new car is equipped with a 160kW motor with a peak torque of 310Nm, a battery capacity of 62.3kWh and a range of 518km. Officials say the new car can charge 30% and 80% of its charge in 28 minutes.

Considering the positioning and price of the new car, as a pure electric compact SUV model, the new car will compete with BYD yuan plus, Ian AION Y and other models after launch. It is worth mentioning that the current domestic pure electric compact SUV market competition is also very fierce. Take the sales volume of this market segment in August as an example, the data show that the top three models are BYD plus, Eian AION Y and Geely Galaxy E5, respectively, with sales of 27000, 15200 and 12200 respectively. All three models have a good reputation in the car market, especially the BYD PLUS. And in brand awareness is far better than Dongfeng Fengshen, in this context, Dongfeng Fengshen want to win market share, it is not small.

Up to now, Dongfeng Fengshen models for sale include Haoji, Yixuan MAX, Yixuan GS, AX7 and other models, although there are many models, but its performance in the car market is not ideal.

Retail data show that Dongfeng Fengshen sold a total of 71379 vehicles from January to August this year. Among them, the top three models were Haohan, Yixuan and Fengshen L7 New Energy, with sales of 24451, 17634 and 12574 respectively, while Dongfeng Fengshen E70 was 10831.

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