AutoBeta(AutoBeta.net)09/25 Report--

On September 25, ultra-luxury car brand Maserati announced that Yu Hanbang would be the new general manager of China, responsible for the commercial operations of the Trident brand in China, effective immediately. Prior to his appointment as general manager of Maserati China, Yu Hanbang held key management positions in Genisseth China, SAIC MG Europe and SAIC Volkswagen.

Davide Grasso, CEO of Maserati, said that Mr. Yu Hanbang has a deep understanding of the Chinese market, and his rich resume brings him a forward-looking international perspective, as well as unique insight into the automotive industry and business decision-making ability, which makes him an ideal person to be in charge of Maserati's China business. " Under his leadership, Trident will continue to deepen its business in China and strive to achieve the development goals of the new era. "

Maserati is one of the Italian ultra-luxury brands, founded in Bologna on December 1, 1914, the company is headquartered in Modena, the brand logo is Trident. Maserati has been ill-fated since its birth, and has been acquired or owned by Italian industrialists Adolf Orsi, Citroen, Chrysler and Fiat. In 2014, Fiat Chrysler Group acquired Maserati, so that the brand can be retained. After Fiat Chrysler Group and the symbol Citroen being became the Stellantis Group, Maserati is now one of the brands of the Stellantis Group.

Data show that Stellantis Group's net revenue in the first half of the year was 85.02 billion euros, or about 670.199 billion yuan, down 14 percent from a year earlier and lower than the expected 87 billion euros, while net profit in the first half was 5.65 billion euros, or about 44.538 billion yuan, down 48 percent from a year earlier and below expectations of 6.97 billion euros. Due to the serious decline in revenue and profits, Stellantis Group officials said that unprofitable car brands will be closed in the future. Officials did not specify which brands will be closed, but some analysts said that Lancia, DS and Alfa Romeo are in relative danger because these brands are relatively minority and sales are not high, and Maserati is rumored to be one of the brands sold because of poor performance. But the Stellantis Group finally clarified that it would firmly hold on to the Maserati brand.

As the group's only ultra-luxury brand, Maserati's performance is not satisfactory, Maserati's shipments, net revenue, adjusted operating profit margin and other indicators declined in the first half of the year. Of this total, shipments were only 6500 vehicles, compared with 15300 vehicles in the same period, with net revenue falling by more than 50% to 631 million euros, and adjusted operating profit margins from positive to negative, falling by more than 200 million euros. In the Chinese market, according to data released by the Federation of passengers, Maserati's import sales in the Chinese market in the first half of the year were 214, 129, 140, 109 and 96 respectively, a total of 777 vehicles, down 70% from the same period last year.

It is understood that the Maserati brand officially entered the Chinese market in 2004. Maserati (China) Automobile Trading Co., Ltd. is located in Shanghai, responsible for brand sales and market operation in the Chinese market, dealer network development and management, and provide after-sales technical support and spare parts services. Currently, Maserati sells models in the Chinese market, including Quattroporte president sedan, Ghibli sedan, Levante SUV, Grega SUV, GranTurismo sports car and the brand's latest convertible sports car, GranCabrio, but most models have been discontinued after 2022.

Today, the Trident brand has officially entered a pure electric era, and the Folgore series also includes the first pure electric SUV Gregar and the world's first pure electric roadster GranCabrio in 2024. By 2025, the Maserati will have all-electric models.

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