AutoBeta(AutoBeta.net)09/28 Report--

On September 26, the Blue Electric E5 PLUS, a car owned by Cyrus, began its pre-sale. As a modified model of Blue Electric E5, the new car is positioned as a medium-sized SUV, with a total of two models, with an advance price of 109800 yuan to 119800 yuan.

In terms of appearance, the front face is equipped with a closed middle net design style, and the front is equipped with an air intake grille. The two sides are equipped with a unique headlamp group, and the middle is connected by a penetrating LED light belt, which greatly improves the recognition of the vehicle. The front encircling position is equipped with longitudinal vents on both sides and trapezoidal cooling vents in the middle, which makes the overall front face of the vehicle look more fashionable. Rear position, equipped with through-type taillight group design and clam shell type tail door, and small light groups on both sides, combined with the central "E"-shaped LOGO to improve the overall visual width of the vehicle.

Body: using the traditional SUV shape, the waistline runs from the A-pillar to the rear, the side of the body is smooth, and there is a rib line under the door, which makes the vehicle look more powerful. In terms of body size, it is consistent with the size of the current model. The length, width and height are 4760/1865/1710mm and wheelbase 2785mm respectively. The use of conventional door handle design, with 19-inch five-spoke rims, highlight the movement of the vehicle. In terms of seats, in addition to the regular five-seat version, the blue electric E5 PLUS also offers a seven-seat version for consumers to choose from.

In terms of interior decoration, the overall style is simple, and the car is decorated with a large number of walnut brown colors, so that the car looks like a good sense of luxury. Equipped with a full liquid crystal dashboard, a 15.6-inch suspension screen and a three-spoke multi-function steering wheel, an electronic shield is adopted, and a hollowed-out design is carried out under the position of the central control area, which increases the hollowed-out storage space. In terms of configuration, it provides electric adjustment and ventilation and heating of the main and passenger seat, 13 loudspeakers and other functions.

In terms of power, Blue Electric E5 PLUS is equipped with Cyrus DE-i super hybrid system, 1.5L engine maximum power 70kW, motor peak power 160kW, peak torque 330Nm zero-100km/h acceleration time 7.8s. The power battery adopts the lithium iron phosphate battery pack of Guoxuan Tech. Under CLTC conditions, the pure electric mileage of the standard and long-lasting versions are 120km and 165km respectively, and the highest comprehensive mileage can reach 1300km.

For the blue electricity brand, many people may not be very familiar with it. The brand is a new brand established by Cyrus in March last year with a registered capital of 30 million yuan and is wholly owned by Dongfeng Xiaokang Automobile Co., Ltd. The Landian E5 is the brand's first model, which went on sale on March 30 last year. The new car locates the electric hybrid medium-sized SUV, and the price range is 13.99-151900 yuan. The model uses BYD Fudi electric mixing system, which is operated by Dongfeng Fengfeng and builds independent sales channels. However, without Huawei's technology blessing, the market performance of Blue Power E5 is not satisfactory after its listing.

The data show that the sales of Landian E5 in the three months after its launch were 250, 483 and 376 respectively. Sales of the model rose to 5289 in January as a result of increased discounts in 2024, but have fallen to 1915 since February. The latest August sales were 1608, compared with a cumulative sales of 18974 this year. Compared with the sales of the M7, which is blessed by Huawei, there is a big gap. For reference, the M7 has sold a total of 133438 vehicles this year.

It is worth mentioning that, with the help of Huawei, Cyrus also succeeded in overtaking around the corner. Blue Power brand as a completely self-owned new energy brand, officials naturally hope to increase the sales of the brand and seize more market share through the launch of new products. But it is worth mentioning that 10 to 150000 yuan is the market that many mainstream household car companies compete for, and it is difficult for Blue Electric E5 PLUS to stand out in this field.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat