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On September 26th, Avita's brand-new medium-sized SUV-- Avita 07 was officially launched, with a total of 6 models, with a price range of 21.99-289900 yuan. Among them, the extended-range version launched three models, the price range is 21.99-279900 yuan; the pure electric version launched three models, the price range is 22.99-289900 yuan. According to previous reports, the Avita 07 is the third production car owned by Avita Technology, the new car is located in a medium-sized SUV, provides pure electricity and extended-range hybrid, and is also the first model for the extended range of Kunlun. In addition, the new car will also be equipped with a number of intelligent configurations such as Huawei Qianwei Smart driver ADS 3.0 and Hongmeng 4.0 car engine system. At the press conference, Avita Technology announced that Yao Anna will also become the global spokesperson of Avita 07.

In terms of appearance, Avita 07 continues the family front face design and lamp group shape as a whole, equipped with a "C" daytime driving light belt and a lidar on the roof. At the same time, the bulging lines of the front hatch also appropriately enhance the muscular sense of the car, with slightly shovel-shaped front lips to increase the sense of movement of the vehicle. The official picture released this time is still an extended version of the model, the front enclosure is decorated with diamond lines, and the bottom grille retains the heat vent of the engine, while the position of the pure electric version is a closed strip arranged longitudinally. In terms of body color matching, Avita 07 offers five colors to choose from: gravel black, Li white, rock ash, crystal green and star purple.

On the side of the body, the Avita 07 has the outline of a traditional SUV, with hidden door handles and slightly raised front and rear eyebrows to make it look more smart and stylish, without the clunkiness of a medium-sized SUV. At the same time, the addition of large-size dense spoke rims also increases the sense of movement of the car. In terms of size, the Avita 07 length, width and height are 4825/1980/1620mm, wheelbase 2940mm, positioning medium-sized SUV. In the rear part, the Avita 07 is equipped with slender taillights, the license plate frame area and the vehicle tail mark are painted in black.

In terms of interior decoration, the overall cockpit layout of the Avita 07 is very close to that of the Avita 12. The instrument console, door panel, front central armrest area and B-pillar are all made of PU synthetic leather soft bag, equipped with a 15.6inch central touch display and a 35.4-inch 4K integrated remote screen behind the steering wheel, with a flat-bottomed multi-purpose steering wheel and lever shift mechanism, and the seat style is also similar to the Avita 12. In addition, the Avita 07 will also be equipped with wireless charging of mobile phones, physical keys, electronic rearview mirrors, 25 speakers, British Treasure Audio and other configurations.

It is worth mentioning that Avita 07 returns the window switch button from the central control screen to the door lining handrail. In addition to providing two cup holders, the second row of central armrest is also equipped with a rear functional control screen, which can adjust the seat back angle, boss key, sunshade curtain, seat heating / ventilation / massage, etc.

In terms of power, Avita 07 provides extended range version and pure electric version, of which the pure electric version provides two-wheel drive model and four-wheel drive model, the former is equipped with a maximum drive motor of 252kW, and the latter is equipped with a dual motor of 252kW after 188kW. Both the two-wheel drive version and the four-wheel drive version match the lithium iron phosphate battery pack provided by Ningde era, with pure electric mileage of 650km and 610km, respectively. The extended-range version uses Avita Kunlun extended-range technology, is equipped with a power system composed of 1.5T extenders and motors, and provides two-wheel drive and four-wheel drive versions, the two-wheel drive version is equipped with a single motor with maximum power for 231kW, the four-wheel drive version is equipped with 131kW and 231kW front / rear dual motors, the battery is 39.05kWh lithium iron phosphate battery pack, and the CLTC pure electric mileage is 230km (two-wheel drive) and 220km (four-wheel drive) respectively.

From the perspective of model positioning and market pricing, Avita 07 pure electric version has a high degree of overlap with Tesla Model Y, but Avita 07 should be richer and more personalized in terms of configuration and user positioning. The polar krypton 7X, which has just appeared on the market, is also a competitor of Avita 07 pure electric version. As for the Avita 07 extended-range version, it is also the M5 extended-range version of Huawei models, but it may face greater market pressure in the extended-range market.

As the entry-level model of the Avita brand, the Avita 07 still shows the brand's high product power in terms of comfort, intelligence and power configuration. From the perspective of the whole brand positioning, Avita 07 is already shouldering the important task of sales, and it is also a model that Avita places high hopes on. Retail data show that the Avita brand sold a total of 22909 vehicles from January to August 2024, including 16070 for Avita 12 and 6839 for Avita 11.

At present, Avita is actively promoting in-depth cooperation with Huawei. For Changan Automobile, choosing the Avita brand to take the lead in cooperation with Huawei further shows that Changan Automobile attaches great importance to this brand. Avita Technology officially invested in Huawei's new company Shenzhen Wang Intelligent Technology Co., Ltd., accounting for 10% of the shares, with a transaction value of 11.5 billion yuan, Changan Automobile announced on Aug. 19.

Zhu Huarong, chairman of Changan Automobile and Avita Technology, previously said that the next three years will be a critical period for Avita to build a 'new luxury first brand' and a period of intensive release of new products. According to the plan, Avita will launch the extended range power models of Avita 11 and Avita 12 in the fourth quarter, and in the next three years, Avita will launch 17 new products, including medium and large 5-seat SUV, large 6-seat SUV, MPV and sedan. Facing the future, Avita will focus on the market of 25-700000 yuan.

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