AutoBeta(AutoBeta.net)09/29 Report--

Since September, it has ushered in the "Golden Nine and Silver Ten" of the auto market. In order to increase the sales volume, many car companies have increased the discount of the model and directly shouted out the discount of the price.

At first, the car company that shouted the price was SAIC-Volkswagen. During the listing of Tuyue Xinrui at this year's Chengdu auto show, SAIC-Volkswagen shouted a price as low as 79900 yuan, and the price drop of 46000 yuan also made the car get a lot of attention. Subsequently, SAIC-Volkswagen once again launched a time-limited price of 159900 yuan-223900 yuan for its 2025 Passat, which attracted a lot of attention.

After SAIC Volkswagen shouted a mouthful price to achieve a certain effect, many car companies have also joined a mouthful price activity one after another. For example, Ford's Mondeo launched a time-limited price of 149800. On September 13th, the new generation of Mingjue MG5 went public, and it also launched a time-limited price of 65900 yuan.

In addition, a number of GM models have also launched a price campaign in September. SAIC GM Buick launched a time-limited price of 169900 yuan, 179900 yuan and 199900 yuan for its Buick Ankowei Plus model on Sept. 24, a drop of 60, 000 yuan compared with the official guidance price of 22.99-259900 yuan.

In order to implement the one-mouthed price campaign, the SAIC GM Buick brand also issued a statement on Sept. 26, saying: "starting from 169900 yuan" is the price for naked cars that consumers can buy, and the "golden autumn time limit price" campaign does not attach or set other additional conditions for car purchase. At the same time, it is pointed out that recently, there have been reports from users that the new generation of Buick Ankoway PIus, which can not buy a "golden autumn time limit price" starting from 169900 yuan, has opened a customer service hotline to complain, and will deal with it seriously once verified, so as to safeguard the interests of every consumer.

Yesterday, Cadillac's deluxe medium-sized SUV new Cadillac XT5 went on the market, and the price was also shouted out, which dropped by up to 134000 yuan compared with the old model. For comparison, the time-limited price range of the new Cadillac XT5 is 26.59-335900 yuan, compared with 38.27-452700 yuan for the previous 2024 models. In this regard, many netizens said directly that this price is too sincere.

In fact, in recent years, with the rapid development of new energy vehicles, the market share of traditional fuel car companies has been continuously reduced. In order to survive in the fierce competition, the major fuel car companies have also tried their best. There are many car companies through a price discount to attract consumers' attention to the new model, hoping to increase the sales of new cars. Of course, many car companies have introduced additional time-limited car purchase rights in addition to the plummeting prices. For example, on Sept. 13, Lecker launched a limited-time exclusive price of 212800 yuan for its model Lecker 09 four-wheel-drive sports edition, which is 46000 yuan less than the new car listing instruction price of 258800 yuan. at the same time, you can also enjoy a listing comprehensive interest of up to 50, 000 yuan by booking a car before October 31.

It is not difficult to see that in the domestic environment of higher and higher penetration of new energy vehicles, the situation that fuel vehicles are difficult to sell is also obvious. In order to seize market share, a mouthful of prices, no routine straight down has also become a lot of fuel car companies to attract consumer publicity. But it is worth mentioning that the prices of new energy car companies are also very cheap, BYD even shouted the slogan of the same price for electric vehicles. In the context of the increasingly fierce oil-electricity war in the auto market, it is not easy for fuel car companies to seize more market share.

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