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Recently, SAIC Volkswagen Kodak brand's new model Kodiak on the market, the new car positioning medium-sized SUV, a total of 4 models, the price range is 19.19-243900 yuan. As an annual revamped model, the new Kodiak has been upgraded in terms of appearance, cockpit and power specifications.

Appearance: it is still a family design style, the front face is equipped with a wide straight waterfall air intake grid, the interior of the grille is filled with a number of vertical chromium-plated strips, and the two sides are equipped with fumigated split headlamps, combined with a three-stage lower intake grille to make the vehicle look more moving as a whole. The tail position and the tail light group with a similar flat "C" shape structure on both sides improve the fashion sense of the vehicle. In terms of seats, 5-seat and 7-seat models are available for consumers to choose from.

Car body: slippery-back design and modeling, the car body uses smooth line decoration to create a strong sports SUV style. The position of the waistline has been simplified to make the vehicle look longer. In terms of body size, the length, width and height of the new car are 4758/1864/1657mm, and the wheelbase is 2791mm. Compared with the current model, the length has increased, but the width and height have decreased, and the wheelbase is consistent. For comparison, the 2024 new Kodiak body size is 4701 mm / 1883 mm / 1676 mm, wheelbase 2791 mm.

Interior decoration: the style is concise, providing gray-black and brown-black interior color matching. The soft coating material is used in a large area of the interior, which makes the overall texture of the vehicle look higher. It is equipped with 12-inch suspension central control screen and 10.25-inch full liquid crystal digital instrument. The steering wheel adopts a family-style three-spoke style and is equipped with an electronic pocket gear.

In terms of configuration, the new car is equipped with electronic parking, tire pressure monitoring, reversing radar, reversing images and other functions. In addition, it also has 360 °panoramic image, active braking, front safety assistance system, blind spot monitoring, ACC adaptive cruise and so on. Equipped with MOS smart car-connected system, it supports Apple CarPlay and Baidu CarLife, bringing a more convenient interconnected experience for drivers.

In terms of power, the new car is equipped with a 2.0T engine and provides two power versions. 330TSI low power version, maximum power 137kW, maximum torque 320Nm. 380TSI high power version, maximum power 162kW, maximum torque 350Nm. In terms of competitive products, after the novice comes on the market, it will compete with the same level of models such as Tuguan L Pro, Toyota Henland, Buick Ankoway and so on.

The data show that Skoda is one of the classic German Volkswagen brands, which was established in 1895. Since its establishment, it has gone through many mergers. Skoda did not start domestic production until 2006, becoming the third brand of Volkswagen Group to put into production in China after Volkswagen and Audi. In April 2005, coach KODA AUTO partnered with Shanghai Volkswagen Co., Ltd., and in September of the following year, the KODA brand was put into production in Shanghai Volkswagen and announced its Chinese name Skoda.

With the advantages of high performance-to-price ratio, durability and high security, Skoda sales also have a good performance. Skoda also had its heyday in China from 2016 to 2018, with figures showing that Skoda sold 330000 vehicles in China from 2016 to 2018, 333000 vehicles and 341000 vehicles respectively.

However, due to the rise of domestic independent brands and the rise of new energy vehicles, Skoda's market share began to shrink, gradually declining after 2019. From 2019 to 2022, SAIC Skoda sold 282000 vehicles, 173000 vehicles, 71200 vehicles and 44600 vehicles respectively. Of course, sales decline Skodak has also made various attempts, but sales are still declining. At the end of 2022, it was reported that Skoda would stop producing cars in the Chinese market. At that time, the official response to the news will assess Skoda's position in the Chinese market and adjust its strategy to adapt to the development of the local auto market.

At present, Skoda sells several models in China, such as Mingrui, Speedway, Kodiak, Komick, Kolok and so on. These models do not have much sense of existence in the market. Data show that Skoda's sales in China plummeted 48.9 per cent to 22800 in 2023.

This time, although the official launch of the new Kodiak has been upgraded in terms of body and configuration, but compared with some competing models, Skoda does not have too many advantages. It is not easy for Skoda to circle with the new Kodiak.

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