AutoBeta(AutoBeta.net)10/07 Report--

On October 7, Kia Motors 'new small pure electric SUV Kia EV3 was officially rolled off the production line at Hyundai Motor Group's first dedicated electric vehicle manufacturing plant-South Korea Guangming EVO Plant. It is understood that the Kia EV3 may be domestically produced by Yueda Kia.

On May 23 this year, the Kia EV3 was officially launched. The car was built based on the E-GMP platform. In terms of appearance, the car adopts the family's latest Opposites United design language. The front face is designed with a closed grille. The front center net with a single banner is connected to the LED daytime running light groups on both sides. The headlight groups are presented. Vertical layout and equipped with LED light groups with the same vertical layout, the overall recognition is extremely high. On the side of the body, the side lines of the car are tough, and the blackened ABC pillars create a floating roof effect. It is combined with the hidden door handle design to set off a good sense of fashion. In terms of size, the length, width and height of the car are 4300/1850/1560mm respectively, and the wheelbase is 2680 mm. It is positioned as a small pure electric SUV. At the rear of the car, the car is equipped with a small size roof spoiler, the taillight group adopts a heterosexual design, and the internal light source presents an irregular strip structure, which is extremely recognizable after lighting.

In the interior section, the car is equipped with a dual 12.3-inch full LCD instrument panel connected to a dual screen design with a central control multimedia display. It has a built-in Kia's latest generation ccNC infotainment system, and has a good sense of technology. In terms of power, the car will adopt a 400V architecture and be available in a single-motor version and a dual-motor four-wheel drive version. It will provide a rear-mounted single motor with a maximum power of 150 kilowatts and a maximum torque of 283 N·m.

As of now, Kia electric SUVs have mass-produced EV5, EV6 and EV9 models. Among them, Kia EV6 is Kia Motors 'first electric vehicle built based on the E-GMP platform. It is sold in the China market as an import, and the price is 282,800 - 419,800 yuan; Kia EV5 is Kia Motors' first domestic pure electric SUV in China. It will be launched in November 2023 and currently sells for 149,800 - 225,800 yuan. Regarding the performance of the Kia EV5 in the market outlook, Yang Honghai, chief operating officer of Kia China, expressed great confidence. He once bluntly stated on Weibo that "the Kia EV5 product is a completely competitive product, with a level of 150,000 and no competitors. "However, the car's performance in the auto market after it was launched was very average. Data shows that in the first eight months of this year, the cumulative sales of Kia EV5 were 4028 units, with an average monthly sales of about 500 units.

Now that the domestic new energy vehicle market has entered a cruel knockout stage, the continued price war will also aggravate the losses of new energy vehicle companies. Against this background, the price of the Kia EV3 may play a key role in whether Kia Motors can stand out in the fierce market after the Kia EV3 is domestically produced next year.

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