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Today, there are media reports that the ideal car has applied for the "ideal I" trademark, or for the new pure electric SUV model. According to the trademark pictures exposed on the Internet, we can see that the trademark was applied for on July 23 this year. At present, the trademark has entered the stage of public examination and is in the state of "registration application".

The move of the ideal car has also triggered widespread speculation among many netizens. Some netizens said: the ideal I trademark is likely to imply the naming of the pure electricity series. After all, the extended range L pure electric I just constitutes the Li of the ideal LOGO. In addition, some netizens believe that the ideal M series may have changed its name to the ideal I series. L ➕ i=Li Auto can avoid future collisions with other brand names.

From the outside speculation about the ideal, most people speculate that the ideal car has applied for the "ideal I" trademark or will be used in the new pure electric SUV model. In fact, the launch of the SUV model by the ideal car is not surprising. Earlier, ideal car CEO Li Xiang revealed that a new pure electric SUV model would be released in the first half of next year to serve more home users. As for the pure electric SUV, which is expected to be launched next year, Li Xiang said that he will solve the innovation of vehicle styling design and strive to create both beautiful and practical family cars. In addition, more than 2000 overcharging stations can be provided to users at the time of delivery, so as to eliminate users' anxiety about battery life.

At present, most of the ideal cars are on sale, which are still equipped with incremental power systems. The ideal car focuses on the extended range SUV model of L series, which has been listed on the market, such as L6, L7, L8, L9 and so on. In addition, the "M-series" model is only the pure electric MPV model of MEGA. It is worth mentioning that, as the first model of the ideal car "M series", it has been highly expected by the ideal car. Ideal car CEO Li Xiang once said proudly that the MEGA will be the next hot product of the ideal car and is confident that it will become the first sales of more than 500000. Liu Jie, vice president of ideal automobile business, also said at that time that the ideal MEGA goal is to challenge 8000 units sold in a single month and become the first sales target of more than 500000.

Unfortunately, after the new car went on sale on March 1st, it suffered malicious P-chart, which also made the sales of the ideal MEGA not as expected. At that time, ideal car Li Xiang also posted a message that the ideal MEGA was maliciously P-map, and that there were organized criminal acts in this incident, which were already being dealt with by legal means. At the same time, he also pointed out that after careful consideration, he decided to fight back and fight back against darkness with light.

Then, on March 21, ideal car CEO Li wanted to send an internal letter, pointing out that because of the chaotic rhythm of MEGA, the sales team had greatly reduced the time and effort to serve L series users, and the ideal L8, the main model, even lost the location of the storefront. next, it would give up the all-round blooming sales strategy and focus on the product experience and test drive in the large retail centers in the head city. And speed up the construction of supercharging stations in these cities. At the same time, it also reflects on paying too much attention to sales, saying that it will return to the improvement of user value and put user value in the first place.

In April, the ideal car launched the ideal L6, which is the first model of the ideal car under 300000 yuan, and the model became popular after it was launched. Under the support of L6 model sales, the impact of MEGA sales has also gradually declined. Ideal car sales have seen another big increase, with figures showing that ideal car sales in September were 53709 units, up 48.9% from a year earlier. From January to September, the cumulative sales of ideal cars were 341812.

In the context of the surge in sales, it is easy to understand that officials no longer use "M-series" as the naming method for new models. After all, the failure of the MEGA, the first model of the M series, has dealt a heavy blow to the ideal car. In addition, if the pure tram uses the "ideal I" trademark, it is also conducive to the distinction of consumers. Of course, what series of models the ideal I will use in the end has yet to be officially announced.

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