AutoBeta(AutoBeta.net)10/13 Report--

On the evening of October 13, Lantu's brand-new pure electric model, Lantu bosom friend, was officially put on the market. A total of 4 models have been launched for the new car. What is the price range?

It is understood that Lantu bosom friend is based on ESSA intelligent electric architecture and global 800V silicon carbide platform, positioning pure electric medium-sized SUV, lower than Lantu FREE, becoming a new entry-level product of Lantu Automobile, and the only model under Lantu Automobile that provides pure electric drive. The new car will be built by Lantu in cooperation with Huawei and will be equipped with Huawei's smart cockpit and smart driving system.

In terms of appearance, the new car provides two different front face design styles, the main difference lies in the grille area, one adopts a closed grille design with the same color as the car body, the visual effect is relatively simple, and the other uses concave treatment. the interior is a matrix-arranged luminous Lantu logo. The rest are consistent with the through-type lamp belt design, the headlights on both sides are slender, and the fog lamp area is equipped with light source, and the vents above the hatch are fumigated, which makes it more young and fashionable as a whole.

On the side of the body, the new car adopts the popular floating roof and two-color body design, equipped with hidden door handles, and the black closed rim specification is 255gambit 45R20. In the rear part, the new car is equipped with through-type light belt design, the internal structure of the light belt is the same as that of Lantu, and the diffuser design is added around the rear, which is matched with the top spoiler and the tail of the trunk to further enhance the movement flavor of the rear.

In terms of size, the length, width and height of the new car are 4725, 1900 and 1636 (1653) mm respectively, the wheelbase is 2900mm, and the positioning medium-sized SUV is lower than Lantu FREE. For comparison, the length, width and height of Lantu FREE are 4905/1950/1645mm, wheelbase 2960mm, positioning medium and large SUV.

In the interior part, the new car adopts a new design style, a large number of soft leather materials are used in the car, and the central control only retains a large screen, equipped with a 15.05inch OLED curved sliding screen, built-in Qualcomm Snapdragon 8295 chip, the central control screen can be moved horizontally to the front of the co-driver according to the demand, and adopts a new styling polygonal double-spoke steering wheel and a pocket shift mechanism, and the instrument panel is embedded near the air conditioning outlet for hidden design. Only basic driving information can be displayed, and there is a large storage space below the central handrail.

In terms of power, the new car is equipped with a maximum power of 230kW. In terms of range, the new car provides two kinds of ternary lithium battery packs of 79kWh and 109kWh, corresponding to 650km and 901km of CLTC mileage respectively.

Lantu Automobile, a high-end intelligent electric brand of Dongfeng Automobile Group, was established in 2018 and officially released its brand logo and Chinese name in July 2020. At present, Lantu car has a total of Lantu FREE, Lantu dreamer, Lantu Yuguang three models, Lantu bosom friend is the fourth model under Lantu Automobile. Retail data show that from January to September this year, the cumulative retail sales of Lantu cars were 42546, the highest selling model was the Lantu Dreamer, which was 23754, Lantu FREE and Lantu Yuguang were 14744 and 4048 respectively. According to the plan, Lantu's car sales target for the year is 100000, double that of 2023. As a reference, the retail sales of Lantu cars in 2023 is 50279. According to the calculation of sales volume in the first September of this year, the annual sales rate of Lantu is only 42.55%, which means that Lantu needs to complete nearly 57500 vehicles in the next three months, with monthly sales of about 19200, which is almost impossible for Lantu.

Considering the positioning and price of the new car, the new car will compete with Tesla Model Y, Xiaopeng G6, M5 EV, Ledao L60, Avita 07, Polar Krypton 7X, Zhiji LS6 and other models after launch. It should be noted that at present, the competition in the medium-sized SUV market segment has been quite fierce, especially since September, including Ledao L60, Avita 07, polar krypton 7X and other new cars have been launched intensively, and the listing of more new cars means that consumers have more choices, and the pressure of market competition is bound to be greater. Data show that in September this year, the top three models in the pure electric medium-sized SUV market were Tesla Model Y, Xilai ES6 and BYD Haishi 07 EV, with sales of 4.82,7900 and 5500 respectively.

As the fourth model under Lantu Automobile, and the only model that provides pure electric drive, Lantu bosom friend still has a certain market competitiveness, but the future performance still needs more time to observe.

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